EXP (Engage Spot Parade) is the column of Engage.it which leads readers to discover the best campaigns of the monthvoted directly by the community.
After Aldi’s victory with Gray in March, in this new episode, dedicated to the best commercial of April 2024, we presented users with a selection of the campaigns aired during this period.
He wins Iliad which launched the second chapter of the signed “Enter to believe” communication campaign Media.Monks Milan. If in the first episode the unpleasant clichés about blind dates were erased thanks to the value of the brand’s transparency, in the new commercial it is clarity that is under the spotlight.
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Silver medal for Raffo beerthe historic Apulian beer born in Taranto in 1919, which was communicated on a national scale thanks to the commercial, entitled “Definitely Pugliese”, directed by McCann Worldgroup Italy and which aims to raise awareness of the brand and its deep connection with Puglia in an ironic and fun way.
Third place for Maserati and its international advertising campaign “It turns you on” featuring Damiano David, frontman of Måneskin. The film, directed by Gabriele Mainetti with photography by Diego Indraccolo, summarizes and celebrates the passion, vision, innovation and Italian nature of the brand in 90 seconds.
