Milan is confirmed in 2023 as one of the most pre-eminent tourist attractions in Italy, highlighting not only a thriving increase in the number of visitors but also a significant jump in hotel rates. The analysis conducted by AlbergatorePro revealed an exponential growth in the average daily rate (ADR) of city hotels, placing the Lombard capital at the top of performance in the hospitality sector.
The city of Milan, with a hotel fabric that includes over 400 structures including independent entities and large international chains, attracted approximately 8.5 million visitors in 2023. This notable influx of tourists has generated a wave of economic growth, particularly evident in the hotel sector. The ADR, which considers the average cost for a double room with breakfast, marked an increase of 17.3% compared to 2022, reaching the figure of 155.37 euros per night.
This growth has placed Milan in second place, immediately after Venice, where the average tariff stands at 200.86 euros, also increased by 15.7% compared to the previous year. Other important centers such as Florence, Rome and Bologna have recorded more modest, but still significant, increases.
Gian Marco Montanari, CEO of AlbergatorePro, underlines that the increase in rates in Milan is not attributable exclusively to general inflation or the increase in energy costs. It is also the result of a strategic enhancement of the offer, which has seen major events return to full capacity and a consolidation of the exclusive image of the city. This allowed hoteliers to raise prices, while maintaining a room occupancy rate of around 70% throughout the year.
In particular, the luxury segment showed even more astronomical figures. The rates for one night in the ten most exclusive hotels in Milan exceed 1,000 euros on average, with peaks reaching and exceeding 1,700 euros per night. A price range that reflects Milan’s ability to attract an international public willing to spend considerable sums for excellent hospitality.
Striking examples are the Principe di Savoia and the Excelsior Hotel Gallia, with rates around 1,000 euros per night, while the Park Hyatt, Palazzo Cordusio Gran Melià and Palazzo Parigi are in a range from 1,300 to 1,500 euros. In the even higher range we find the Four Seasons Hotel, the Mandarin Oriental and the Armani Hotel, and finally the Bulgari Hotel exceeds 1,700 euros.
These figures not only reflect the quality and luxury offered, but also confirm Milan’s positioning as the luxury capital at European level, capable of satisfying the needs of a very high target. The forecast for 2024 suggests a further increase, with the ADR already rising to 163.14 euros in the first months of the year, a sign of a trend that does not seem destined to stop.
In summary, the Milanese hotel landscape of 2023 has laid the foundations for a phase of further expansion, demonstrating that, despite global economic challenges, the luxury hospitality sector not only resists but thrives, driven by increasingly demanding demand and from an offer that fears no comparison.
