The story of Sofia Marchetti, a 22-year-old from Faenza: from the drama of the flood to Rai with her SMbeauty

Beatrice Melandri – Sofia Marchetti, a young entrepreneur originally from Faenza, has recently won the hearts of her community with the opening of SMbeauty, a beauty center that goes far beyond the concept of a simple beauty salon, also thanks to her social pages, like Instagram where she is followed by over a thousand followers or on TikTok where she has made some videos that have gone viral. Sofia’s journey towards her dream of opening her own business was not without obstacles. «My passion for aesthetics was born from a challenge», according to some, in fact she would never have succeeded in her goals. «I decided to turn that challenge into an opportunity to prove to myself and others that I could do it. Despite the difficulties, I have not lost sight of my goal.”
After completing her studies as a wellness practitioner, she embarked on the journey to transform her passion for aesthetics into a tangible reality. However, she encountered several obstacles along the way, including the flood that threatened to destroy her dreams shortly after signing the contract. Despite her adversities, she Sofia continued to fight with determination until October 2023, when SMbeauty finally opened its doors to the public. “Obviously, there have been challenges along the way, especially because I am young and female. They always think that the family is behind them, but no, I did it on my own! Now I have a mortgage on my back and a business under my own name! People often underestimate your abilities in a small place like Faenza, but I proved to them that I am competent.”
Thanks to this approach, today SMbeauty is not only a place to take care of one’s external beauty, but also a point of sharing and friendship: «Although it was difficult to gain people’s trust, now I am a bit of a friend, the niece and daughter of my clients, because here you don’t just come to get your nails done but also to have a chat. We talk to many girls to update each other even between one appointment and another, I want there to be a relationship between friends and not between client and nail technician, here we choose each other.” Thanks to the successes achieved with SMbeauty, Sofia recently had the opportunity to participate in Cosmoprof, one of the largest events in the global cosmetics industry, where she told her story and her future plans. Furthermore, you met Dario Costantini, president of the Cna, thanks to whom you had the opportunity to appear in a Rai television program with Adriana Volpe which will be broadcast on April 27 (at 11 am). Here she was able to talk about the first project she completed, the shop, still in disbelief she said “when I completed everything there was a liberating cry”.
But Sofia’s ambitions do not stop: «I have already hired an employee and I am planning to expand my project outside the European community, the goal is to open a second store. I’m also working on creating my own product line and courses for anyone who wants to learn my technique.” A young example of how determination, perseverance and passion can transform challenges into opportunities. The success of SMbeauty is not only a personal victory for Sofia, but also a point of reference for all those who dream of realizing their entrepreneurial goals.