DAZN takes the exclusivity of La Liga until 2029. Meanwhile, Serie A ratings are dropping in Italy

DAZN renews the agreement with La Liga, the top Spanish football championship until 2029. The sports streaming platform confirms itself as a partner of the tournament which aligns some of the greatest footballers (from Bellingham to Vinicius, from Pedri to Lewandowski, just to name a couple) while according to market rumors he is waiting with open arms for the French phenomenon Kylian Mbappé from the next championship. Following the agreement finalized with LaLiga EA Sports (this is the official name), DAZN is responsible for the live broadcast of all 380 matches. Added to this are highlights, content and extra insights also available on demand, including the best matches of the second division Liga Hypermotion tournament.

DAZN: viewers down for matchday 32 of Serie A

From Spain to Italy, here is the final balance in terms of audiences and accesses relating to the last day (number 32) of Serie A, according to the Auditel surveys recorded by DAZN. Well: the plate is crying. The trend decreases compared to the previous round. Of the ten matches, not even one (including the Mole derby between Turin and Juventus) exceeded the threshold of 1 million viewers. The most watched match was the Sunday match between Inter and Cagliari (just over 950 thousand fans glued to the screens), while the black jersey of the day went to Lecce-Empoli with less than 180,000 users connected. Having specified that the data for Udinese-Roma is partial (match suspended as known in the 71st minute due to the illness that struck Giallorossi player Evan N’Dicka), the total accumulated by DAZN for the ten scheduled matches was below the 5 million users: a truly low average value. The Scudetto race is practically sealed with Inter in a solitary escape and the other big names (Milan and Juventus) are practically safe as a placement for next year’s European Cups are factors that certainly make Serie A as a whole less attractive.