At a time of growing global competition for attracting tourists and investments, Friuli Venezia Giulia has secured an exceptional stage: Times Square, the crossroads of the world in New York. Thanks to a strategic initiative orchestrated by PromoturismoFVG under regional mandate, the fascinating peculiarities of this Italian region now shine on impressive giant screens, captivating tourists and citizens in the frenetic American metropolis.
An unprecedented initiative
This promotional campaign represents an absolute novelty for Friuli Venezia Giulia. Not only for the choice of location, but for the way in which the region presents itself to the world: a combination of evocative images and engaging narratives that illustrate the natural beauty, cultural riches and unique opportunities that the region offers. Through these screens, the Friulian territory not only enters the viewers of thousands of passers-by but integrates into daily digital life, reaching users directly on their mobile devices.
Positive feedback and future prospects
The impact of the promotion is not limited to the visual impact alone; it is part of a broader strategy to strengthen regional attractiveness which, over the years, has already shown significant results in terms of increased tourist flows and interest from investors. The Region continues to pursue these opportunities, paving the way for new business initiatives and broadening the horizons for the citizens of the area.
An institutional mission with significant repercussions
The governor of Friuli Venezia Giulia, during his mission to the United States, not only oversaw the campaign but also took part in high-level meetings, including a dialogue with the Minister of Economy and Finance. These meetings strengthened political and commercial relations, paving the way for future collaborations, as highlighted during the Selecting Italy event and the dialogues with the National Italian American Foundation.
Innovation and development: the example of the New Lab
Another fruit of this mission was the meeting with Cameron Lawrence, CEO of the New Lab in New York, which allowed us to lay the foundations for a possible expansion of this innovative reality in Italy. The possibility of opening a branch of the New Lab in the Old Port of Trieste could transform into a catalyst for new ideas and projects with high technological content, bringing a breath of innovation to the already rich entrepreneurial fabric of Friuli Venezia Giulia.
The photos
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Tags: exceptional showcase York Nordest24
