Iliad it is not looking and will not look in the future at new business sectors, but will remain focused on telephony. This is what was confirmed by the CEO of Iliad in Italy, Benedetto Leviwhich on the occasion of the launch of the new spot of the communication campaign Enter to believe, indirectly commented on the initiatives of other competitors in the sector. “We are not here to launch Iliad Luce e Gas or Iliad Insurance. We remain and will remain focused on the telephony market”, said Levi, clarifying the long-term strategy of the French group.
The new Iliad commercial
A clarity that is celebrated in the new commercial airing today, the second chapter of the communication campaign Enter to believewith which the brand invites you to discover iliad firsthand and learn about the advantages of a telephone operator committed to guaranteeing clarity and transparency in its offers and services.
A young man finds himself in a doctor’s office to request a prescription, prepared for the idea of having to decipher the usual incomprehensible handwriting. However, reading the prescription “Chiarox twice a day”, is amazed by the clarity of the medical prescription. The brand, therefore, once again makes fun of a common experience to tell how clarity is a fixed point in the iliad world.
Clarity understood both as a communication with direct, clear and simple language to be fully comprehensible to the user, and in the proposition of offers which are characterized by simple and understandable conditions, without unpleasant surprises or hidden clauses.
The commercial will air on television starting today until mid-May and is also the subject of a omnichannel planning which will involve CTV, web, radio, press, social channels and the brand’s points of sale. Furthermore, for the first time iliad arrives with the 15″ spot on Prime VideoAmazon’s streaming service that recently opened up to the insertion of advertisements.
