A photograph of agency sales For Easter. She took it Fiavet Confcommercio, which asked associated agencies to report sales trends for the upcoming holiday season. Well, the majority of advs register a decline in tourists compared to last year, while the 35% of the sampledespite the low Easter, has it same number of bookings of last year.
Transport and services are important
The 97.5% of travel agencies finds a increase in costs of tourist packages which stands between 15 and 30%, where the greatest weight is made up of transportabove all airplane, which has already increased since last year and which has no longer readjusted prices. Almost the same prices as last spring also for train travelwhich also grew in 2023 and significantly impact the package.
It doesn’t change the cost much hotel accommodationbut rather that of the other services. For example the Louvre Museum increased the price by 5 euros, while the Eiffel Tower it has now reached 30 euros (29.40). Costs are also increasing guides on site almost everywhere and services in general, especially in medium-range cities and in places that until recently were considered convenient, for example on some islands in the Greecein Spain or in the most popular destinations in Albania.
The destinations
The 15% of Italians who enters a travel agency to purchase a package for Easter chooses the medium range, the rest Italy. Almost no one chooses destinations that are too far away abroad (only 5%) for such a short holiday period even if some distant destinations in the spring period are very successful such as the Maldivesthe always attractive cities of USA and the Japanwhich is stimulating travelers with theExpo.
For Easter those who travel outside Italy choose the European cities: Paris, Madrid, Barcelona, Vienna, Prague the most popular. There is no shortage of those who choose the Red Sea in Egypt which – after a slowdown at the beginning of the year – is recovering, being a destination much loved by Italians. The choice, however, is oriented towards one All inclusive package with the desire to relax in the residence or in the village. 80% of tourists who buy from travel agencies choose Italy and are looking for during their stay outdoor activities.
Holiday reasons
The 27% of tourists are looking for an Easter holidayopen aireven in the mountains or at the lake (with sports and other activities or experiences included), the 60% wants a holiday full of culture to get to know new places, or return to the city where you want to deepen your visit; The 5% opt for the seathe remaining part chooses wellness holidays giving value to the spa. Among the favorite cities this Easter in Italy Rome, Naples, Florence (for Italians). Travel agencies that do incoming from abroad are finding more and more interest in Milan especially from German-speaking countries and the Arab world, with a return of the Chinese too, although far from pre-pandemic levels.
Tags: Fiavet Confcommercio
