The meeting took place this afternoon Serie B League in videoconference, an event in which the clubs of the cadet series participated. At the center of the discussions were the television rights for the next seasons (2024-2027 cycle), for which the League decided to adopt a new strategy, in order to close the game two months before the start of the championship.
In detail, the meeting resolved the publication of the final offer to the market relating to the 2024-2027 audiovisual rights, «structured “by product” and no more “by platform”, with a non-derogable minimum value and without provision of a membership deadline”, we read in the official note from the League, published this afternoon.
Serie B new offer for TV rights – How the offer to the market changes
In essence, the platform offer provided that, if a broadcaster wanted to broadcast on multiple channels (for example in streaming and via satellite), it would have to pay the requested fee twice. With sales by product this barrier disappears and broadcasters will be able to broadcast on the channels deemed most appropriate for their offer.
«The subject of the offer includes a direct package reserved for home users and a second reserved for public establishments. The fees requested are modulated depending on the number of members. The values indicated have been quantified in consideration of the right balance between the trend of the TV market and the significant increase in audiences of the last seasons of Lega B matches (+1 million contacts compared to last year alone)», we read again in the press release.
«Numbers, those of the audience, which are certified and recorded a cumulative AMR (average audience) of 23.57 million throughout the championship and 2.6 million for the ten post-season games (playoffs – playouts) , with even matches that surpassed some Serie A matches. Figures that precisely qualify the value of the Serie BKT product. In this way, Lega B adopts a new strategy to protect the value of its product and respond to the expansion of international competitions which, without any rebalancing of the system, have and continue to reducing broadcasters’ investments on domestic competitions of all categories and all European countries», closes Serie B.
The new offer to the market, with details of the fees, will be published by the Lega Serie B tomorrow.
