Total crisis for car brands, while motorcycle brands can rejoice. In Italy everything is now clear and the sentence is very heavy
The last few months have seen a sensational turning point for the motor market in Italy, both four- and two-wheeled, albeit in a diametrically opposite direction. The announcement was made bySegugio.it Insurance Observatory, who did a thorough analysis before arriving at this conclusion. He cross-referenced the relative numbers of registrations and insurance contracts and the result was sensational.
In detail, what emerged reveals a trend that needs to be analyzed. Obviously the data refers to the first five months of 2024 and states that Over 170,000 motorbikes have been registered in Italywhat does it mean an increase of 45.7% compared to the same period five years ago. A particularly significant increase especially when compared with the car market, which instead fell by 19% during the same period. Data that indicates how Italians’ habits have changed, also out of necessity. More and more people prefer two wheels to four wheels for getting around.
Obviously, with the increase in motorcycle registrations there has also been an impact on the insurance contracts stipulated. The Segugio.it Observatory found that in the first five months of 2024 the percentage of quotes for new motorbikes out of the total requests grew by 9.5%, while for cars it dropped by 3.9%.
More motorbikes and fewer cars: details in each area
By delving into the Observatory’s data, it is also clear how the situation varies from area to area in Italy: the demand for quotes for new motorbikes is particularly high, for example, in province of Milan, which leads the ranking with 12.7% of requests; then there is Rome with 11.2% and then Turin with 10.5%; behind Palermo (10.2%) and Naples (9.5%). For overall growth. The motorbike, therefore, is now becoming the preferred means of transport for Italians, especially in large cities where it is necessary to move quickly and easily.
However, there is no good news regarding insurance prices: prices go up. The success of two wheels initially went hand in hand with a sharp drop in insurance prices (between 2019 and 2021 they went from 508.1 euros to 363.7 euros). However, after a stable 2022, premiums rose again and in 2024 the average price reached 522.4 euros (more than 2019). An increase mainly due to inflation.
Despite this, however, citizens continue to prefer two wheels, to the detriment of four. Scooter and motorcycle brands in general are therefore smiling, while these data confirm the crisis in the automotive market. The long waiting times for the arrival of new cars have probably also led consumers to give up. We’ll see if the situation remains the same. These data certainly explain how there has been a great change.
