Last minute Honda, the announcement shocks motorcyclists: market shocked

The motorcycle enthusiast market was completely shocked by Honda’s decision: no one could believe it

Incredible twist in the motorcycle industry. After a series of indiscretions, the official announcement has arrived from the Honda. The news was confirmed and surprised all fans. No one could believe that the company would decide to promote a change of this kind. A choice of this kind can in fact completely change the market, for better or for worse. And only after some time will it be discovered whether the vision of the Tokyo motorcycle company was right or not.

This sensational change of direction was confirmed Shota Suzukilarge Project Manager of Honda Africa Twin Adventure Sports, on the sidelines of the presentation of the latest version of a road crossover model that has already become legendary, a symbol for all enthusiasts.

As reported in an interview with the microphones of Motociclismo.it, the manager of the Ala manufacturer confirmed that even in the new version the Africa Twin continues on the path already undertaken in 2020. A path that aims to broaden the reference market of a motorcycle that was born as a niche model but which today is able to satisfy a higher number of needs. Even if through choices that could cause discussion.

Honda, incredible revolution: shocked market, what’s happening

Among the most important changes regarding the new Africa Twin there is greater attention to the chassis from a road perspective and to other details which make this model even more suitable for use in the city, or in any case not offroad. A change of direction compared to some competitors, who have instead focused heavily on maximum power.

An aspect that Honda has clearly decided to put aside. And not because power no longer interests anyone, but simply because of a reasoning that, from a certain point of view, doesn’t seem to make any difference.

“We are not interested in the war of numbers“, explained Suzuki, convinced that having more horsepower does not mean offering a better motorbike: “We know what our customers want. Our goal is be competitive to the regimes that are most used“.

In other words, being able to propose a super powerful motorcycle, capable of reaching extraordinary peaks on the very few occasions in which these peaks could actually be exploited, would not have been useful from the point of view of Honda’s top management. For this reason the decision was to appear more ‘deflated’ from a numbers point of view but to focus on maximum optimization in the most common use of the motorcycle in question.

And to say that the choice is, from a theoretical point of view, wrong is objectively very complicated. However, the market will be able to give a definitive answer to understand whether Honda once again got it right or not.