After having seen together the extraordinary takings of Inside Out 2 in the USA on its debut day, we would like to point out a fun marketing campaign organized by Disney And Pixar for the release in Italy of the sequel to Inside Out.
To celebrate the new emotions of Inside Out 2, in fact, as you can see in the post at the bottom of the article, Disney Italia has created a special project on the splendid island of Buranoinvolving its colorful houses and canals where in recent days giant installations dedicated to Anxiety, Envy, Ennui and Embarrassment have “appeared”.
“New Emotions in Burano” is an all-Italian tribute to the film: local artists and artisans collaborated to create a large site-specific installation, creating a union between the colors of the individual characters in the film and those typical of the lively local architecture. The installations, spread across various corners of the village, were created with recycled materials and with low environmental impact, designed to be perfectly integrated into the unique context of the island of Burano, colored during the day and illuminated at night through low consumption LED systems. A temporary “Pop-up” activation that surprised locals and tourists and was the protagonist of a hero video spread internationally through the social channels of Disney and Pixar: a tribute to the film and its protagonists but also to the creativity of island – a pearl of Italian heritage – and its beauty, with its lively little squares, clear canals and narrow streets.
The project was created thanks to the support of the Venice Film Commission and the Municipality of Venice, using local workers and professionals. Inside Out 2 will be released on June 19th in Italian cinemas.
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