14 million followers
To sum up the social reach of Alisha Lehmann just see his followers: more than 14 million on Instagram and over 8 on TikTok. The Swiss winger, now involved in the Women’s World Cup in Australia and New Zealand, is the most followed player in the world more than her colleagues Alexia Putellas, Alex Morgan and Megan Rapinoe. In short, no one is like Lehmann in the (social) world of women’s football: in the last year his followers have increased by 75%.
How much do you earn for a sponsored post
The estimated figure is very high: according to the latest Nielsen research based on InfluenceScope for a branded post Alisha Lehmann collects over 300 thousand dollars. 307,352 to be exact. A figure that makes the 24-year-old owned by Aston Villa the most “influencer” among female players. Athlete yes, but also content creator.
In Switzerland better than Federer
In February 2023 Lehmann reached another great milestone on a social level by surpassing his compatriot in popularity Roger Federer. Even today, the gap – in terms of followers – between the two is around 3 million, with the tennis player still slightly below 12. In Switzerland, therefore, the most followed athlete is Lehmann, the new “Swiss queen” (to resume a writing that decorated the cake of his 24th birthday).
Lehmann, first footballer then influencer
“People who know me always and only see me as a footballer. Of course I have a lot of followers, I know, but that’s never been my goal. I just continued to play football and to share some moments of my life. And this was the result.” In an interview with SkySports, Lehmann explained this his relationship with fame.
From a small village near Bern to the world
Alisha Lehmann was born in Tagertschi, a small village in the Canton of Bern. Speaking of her origins, the Swiss footballer said she was “raised in a humble family”. On her Instagram profile there isn’t much space for private life (or family life) but on January 21st she posted a photo together with the mother Sarah and al brother Mark who went to see her play live on her birthday: “The best support I can get.”
In defense of women’s football
Also in a long interview with SkySports, Lehmann also addressed the issue of women’s football and the low consideration it receives compared to men’s football: “There are people who don’t support this movement because they think it’s just for men. Many say: “Women can’t play football, they should stay in the kitchen” but these are people who have never even seen one of our games. And that’s the problem. They’re bored people who have to say something.”
“I’m a girl and I play soccer, what’s wrong with that?”
“I was told I couldn’t wear false eyelashes when I play. Why not?”Lehmann wondered in an interview with the Times. The Swiss on social media does not give up showing her body, publishing photos in costume or in evening dress, together with those on the pitch. Lehmann is all of this: a footballer involved with the club team and the national team but also a girl who shares moments off the pitch. And between institutional shots and selfies, the message is clear: “I want to show that you can be whoever you want and play football at the same time.”
