The ATS Città della costa starts work on the first tourist brand on the Teramo coast.
To communicate it are the Mayors of the Municipalities of Martinsicuro, Alba Adriatica, Tortoreto, Giulianova, Roseto degli Abruzzi, Pineto, Silvi. The coastal cities of the Province of Teramo, also called “seven sisters”, are united in a Temporary Association of Purpose and, for some time, have been working to coordinate the administrative activity in the tourism field.
The first step a formal move in this direction had been made last November, when, on the initiative of their respective tourism councilors, Mayors Massimo Vagnoni, Antonietta Casciotti, Domenico Piccioni, Jwan Costantini, Mario Nugnes, Andrea Scordella had signed the protocol to unify the regulations and rates of the tourist tax. The working group was also joined by the Mayor of Pineto Alberto Dell’Orletta who, together with the next tourism councilor, will adopt the small changes necessary to conform and will participate in the adoption of the Brand.
Already on that occasion It was anticipated that the next objective of the ATS was to finally equip itself with a brand and coordinated tourist communication, in order to promote the entire coastal territory in a more effective and timely manner.
The Municipality of Silvileader of the ATS, has, to this end, entrusted an assignment aimed at analyzing the positioning and evaluation report of the territory, studying and consulting on a strategic communication project, designing a website and activating and managing social channels for 12 months, together with the creation of a unique tourist brand with a coordinated image of the Costa Teramana.
Great enthusiasm it was also expressed by the tourism councilors Umberto Barcaroli (Martinsicuro), Paolo Tribuiani (Alba Adriatica), Giorgio Ripani (Tortoreto), Marco Di Carlo (Giulianova), Annalisa D’Elpidio (Roseto degli Abruzzi), by the Deputy Mayor of Silvi Luciana Di Marco and by the ATS Delegate Councilor Vincenzo Caruso (Silvi).
The target is to arrive at the BIT in Milan ready to launch the new coordinated image of the Costa Teramana, both during a press conference and online – declared the Municipal Administrations involved – This is a historic turning point: together we will be able to better establish ourselves on the international market, as well as on the national one.
