All the project initiatives Tuscan showcase for the Grosseto area were presented on the morning of Tuesday 25 June at the Grosseto Sviluppo headquarters by Chamber of Commerce of Maremma and Tirreno.
Tuscany showcase is a regional project of Tuscany Tourist Promotion And Unioncamere Tuscany, which promotes restaurants and food shops that use local products as well as the actual producers at the origin of the supply chains. The Chambers of Commerce that together with Tuscany Tourist Promotion they finance the initiatives, and the local trade associations that contribute to the co-planning and implementation of the initiatives themselves. The mission is to strengthen the positioning and competitiveness of micro and small commercial and catering businesses and to enhance the identity of tourist destinations and agri-food production. Vetrina Toscana’s initiatives work by integrating environmental, food and wine and cultural offerings.
“The projects of Tuscany showcasewhich confirms itself as an example of effective synergy between various subjects – he said Riccardo Bredapresident Chamber of Commerce – I thank Toscana Promozione Turistica and the trade associations for the quality initiatives which this year too demonstrate the great commitment to finding
always innovative ways and always doing something new to enhance and promote the territory and its excellence: we go beyond tasting the products with itineraries that make us discover our villages, our traditions, our culture”.
“The quality of the events of Tuscany showcase in the territories it is growing both from a qualitative and quantitative point of view – he stated Francesco TapinassiDirector of Tuscany Tourist Promotion via video connection – thanks to the fruitful collaboration with trade associations and Chambers of Commerce, the project is expanding, managing to better describe our tourist and food and wine heritage even abroad, obtaining more and more attention”.
There are two projects that concern the Grosseto area for a total value allocated by Chamber of Commerce And Tuscany region of 32 thousand euros: Welcome Point Vetrina Toscana: Food & Wine Tours by Vetrina Toscanacreated by CAT Ascom Maremma of Confcommercio Grosseto, e Wandering in Maremmarealized by CAT Confesercenti Tuscany with Confesercenti Grosseto.
Welcome Point Vetrina Toscana: Food & Wine Tours by Vetrina Toscana The project consists of the opening of a Contact Point, the first of Vetrina Toscana, in the center of Grosseto, in Corso Carducci.
“It will be a promotional physical space open from September – explained Valeria Ricciuti of Confcommercio – In a point easily accessible to tourists and residents, it has the aim of promoting the network and its initiatives in the area, from products to food and wine itineraries”.
It is a contact points latest generation that focuses on experience phygitalphysical and digital: technologies such as touch screens, augmented reality, immersive experiences, videos, virtual tours, interactive games will be used on the one hand, but also on the other product tastings, culinary demonstrations, meetings with local producers, workshops, thematic workshops, music and perfumes to create atmosphere and focus on sensoriality.
“For this edition we wanted to create the first physical space in Grosseto Tuscany showcase: in the center of the historic center will open a place for meeting, aggregation and promotion of Tuscan food and wine, also as a driving tourist element – is the comment of Gabriella Orlando Director of Ascom Confcommercio Grosseto – All members of the Vetrina Toscana network will therefore have their own point of reference, also useful as an exhibition space, a place for promoting events, initiatives and projects related to their products”.
Wandering in Maremma. The format Girotastingnow in its eighth edition in the Maremma area, provides for the
sharing of the menu between Grosseto restaurateurs and guest restaurateurs, with the aim of promoting the exchange between protagonists of the different regional and national culinary traditions. This year’s edition is spread over 11 evenings and 17 restaurateurs, enriched by a series of collateral events. Starting with a preview: “Piatti di Pirite” is the dinner event dedicated to the world of mining which will take place tomorrow, 26 June, in the former Bagnetti di Gavorrano. “Among the new features of this edition of Girotasting, Pyrite Plates proposes some typical dishes of the miner’s boiler prepared by 7 local restaurateurs? explained the director of Confesercenti Grosseto Andrea Biondi – Furthermore, there will be a
Castiglione della Pescaia, an evening dedicated to takeaway and a new collaboration with the Leopoldo II di Lorena hotel institute, which will organize a dinner prepared jointly with the guys from the Pellegrino Artusi hotelier in Chianciano”.
“Experiential tourism is also growing at a local level and the food and wine fabric represents an important part of it – is the comment of the provincial president of Confesercenti Grosseto Giovanni Caso – Also for this Girotasting continues to be sought after by restaurateurs who find in this initiative a way to compete
with different culinary techniques and grow professionally, as well as making our typical dishes known in the rest of Italy”.
