THEThe Turin Vermouth Consortium launches thehe third edition of the Vermouth di Torino Week from 23 to 30 June. An invitation to discover the different types of this flavored wine, symbol of the Turin aperitif, its use alone and in mixing and pairing with food. Among the scheduled events, open to the public, are those organized by companies Cocchi And Carlo Alberto.
Vermouth di Torino Week, the 2024 edition
This year’s edition will see the participation of mixology experts, who will create new cocktails based on Turin Vermouth, and will propose the different types of this flavored wine: Red, White, Amber and Extra Dry. The public will not only be able to taste the cocktails, but also create new recipes and share them on social networks. During the week, the bars, wine bars and restaurants participating in the initiative will create cocktails based on Turin Vermouth, the recipes of which are published on the social pages and on the event website.
Mixology experts will create new cocktails based on Vermouth di Torino
The cocktails will be served to the public, who will have the opportunity to get to know all the nuances of Vermouth di Torino and share the culture and passion for an excellent aperitif. Vermouth di Torino Week is a unique opportunity to deepen your knowledge of this excellent product. You will be able to discover its production secrets, the best combinations with food and the different uses pure and mixed.
Vermouth di Torino Week, the city comes alive
A highlight of the week will be the convocation of the States General of the Vermouth of Turin, which will be held on 28 June at the Wine Bank of Pollenzo (Cn). The members of the Consortium will meet to discuss the present and future of this product, with a focus on production, marketing, protection and promotion aspects.
The States General of Vermouth di Torino will be held on 28 June
Also on June 28th, in the afternoon, an event reserved for the press will be held: the guided tasting of the Vermouth of Turin and the appointment of the new Ambassadors of the Vermouth of Turin. An award to figures who have distinguished themselves for their knowledge, professionalism and commitment to promoting this excellent product. Vermouth di Torino Week is an invitation to discover the Vermouth® Hour, a moment of conviviality and relaxation to be enjoyed with a glass of this flavored wine. An opportunity to appreciate its unique taste and its versatility, both pure and mixed.
Vermouth di Torino Week, Cocchi’s appointments
Since 1891, the cellar Cocchi produces Vermouth and traditional sparkling wines from the Asti area, conquering the world with its passion for quality and innovation. Founded in Asti by the Tuscan pastry chef Giulio Cocchi, the winery inherited from its founder an inexhaustible liveliness and a constant search for quality which have made it a famous name on five continents. Cocchi’s production philosophy is based on two fundamental pillars: elegance and authenticity. The careful selection of grapes, the use of fine ingredients and the centenary experience in winemaking guarantee the production of very high quality wines.
- Tuesday 25 June: from 6.30pm at Cloud9, American bar in Villa Sassi, cocktails with whiskey and Vermouth from Turin.
- Wednesday 26 June: Vermouth a Corte at Castello di Lucento (via Pianezza 123) from 6pm with a guided tour of the castle followed by a seminar on the Vermouth of Turin led by Fulvio Piccinino with a tasting of Cocchi Vermouth paired with chocolate.
- Thursday 27 June: Cocchi Vermouth Experience – Create your own Vermouth appointment at 8pm at Casa Marchetti (piazza CLN) to create your own Vermouth listening to stories and anecdotes.
- Saturday 29 June: Cinema in the vineyard with Vermouth&Tonic at 7.00 pm in the Bava di Tuffo vineyard in Cocconato. Aperitif followed at 9pm by the screening of the film The Great Gatsby (2013).
- Sunday 30 June: Olfactory laboratory: create your own Vermouth perfume in the teaching room of the Central Market on two shifts of approximately 40 minutes, at 5.00 pm and 6.00 pm. The laboratory includes the tasting of Vermouth and the olfactory exploration of the notes that best represent its bouquet of herbs and aromas. Subsequently, each participant will be able to create an eau de toilette in a 10 ml roll-on bottle inspired by the vermouths tasted.
- Everyday: you can try the taste of Cocchi Vermouth di Torino ice cream at Casa Marchetti in Piazza CLN.
Vermouth di Torino Week, Carlo Alberto’s appointments
Born in the heart of Turin in 1837, Carlo Alberto is not just a Vermouth, but an icon of mixological art and the Italian aperitif. An excellent product that embodies tradition, innovation and unmistakable taste. The history of Carlo Alberto has its roots in the 19th century, when it was used as a tonic and digestive. Its recipe, perfected over time, today boasts a rich heritage of twenty-seven carefully selected botanicals and two fine Piedmontese grapes: Erbaluce di Caluso and Moscato. This unique combination gives Carlo Alberto Riserva its status as Vermouth di Torino Superiore, a recognition that underlines its excellence and typicality. The Carlo Alberto range includes various references to satisfy every palate and need. From the three Riservas, the maximum expression of tradition and craftsmanship, to the two references dedicated to mixology, perfect for creating innovative and surprising cocktails.
- Wednesday 26 June: from 7.00 pm 90 minutes dedicated to the tasting of Carlo Alberto, the naturally low-alcohol vermouth, offered neat and mixed.
Vermouth di Torino Week, the history of the symbol of the Turin aperitif
Vermouth di Turin, the most famous flavored wine in Italy, boasts a fascinating history that has its roots in the royal court of Savoy. Its name derives from the German “wermut”, which defines Artemisia absinthium (Wormwood), the key ingredient in its recipe. Born in Turin in the nineteenth century, Vermouth quickly spread throughout the world in its two main variants: white and red. Its popularity was due to its unique and versatile taste, which made it an ideal ingredient for preparing cocktails. Vermouth di Torino is classified based on color (White, Amber, Rosé or Red) and sugar content. The production specification also provides for the “Vermouth di Torino Superiore” type, which refers to products with an alcoholic strength of no less than 17% vol., made with at least 50% Piedmontese wines and flavored with herbs – in addition to absinthe Piedmontese – grown or harvested in Piedmont. The Consorzio del Vermouth di Torino has the task of protecting, promoting and enhancing this Italian excellence. Its activities include supervision to ensure the correct application of the Geographical Indication denomination to consortium products, information to the final consumer and technical assistance and professional training for companies and producers.
