AC Milan will open its own soon (in July). Flagship Store in Via Dante, in the heart of Milan. It will be AC Milan’s largest store in Milanacting as a “destination” for all fans and a must-stop for tourists in the city, offering an unrivaled experience that combines innovation with the Club’s rich history and the latest in merchandising and fan engagement opportunities with fans
The new Flagship Store is designed to be more than a retail space. It will be a point of reference for AC Milan fans to immerse themselves in the history, culture and future of the Club. The Flagship Store it is a testament to AC Milan’s commitment to its fans. It will be a space created by the Club for its fans, a point of reference and a destination for all AC Milan fans
AC Milan and its venues have always been a source of great attraction for fans and tourists from Italy and all over the world, who come to Milan precisely to be able to experience first-hand the passion for the Rossoneri colours. A key moment is undoubtedly that of the matchday, during which the magic of football and Milan find their greatest fulfillment. In the 2023/24 season, as many as 1,912,356 Rossoneri men and women filled the stands of San Siro to support the men’s First Team during the home matches of national and international competitions, while over 45 thousand visitors populated Casa Milan, the modern Rossoneri headquarters which hosts the Mondo Milan Museum, the Casa Milan Bistrot, the Casa Milan Store and the Club offices, during match days.
Finally, for i fans a contest dedicated to the Flagship Store was created. This is an instant-win that will give two lucky fans the opportunity to live a unique experience inside the Store – the two winners will have 125 seconds and two store floors available to buy everything they can wear (date has yet to be defined. Here the link to the contest.
