ANCONA – Port operators come to the aid of the seaside arena. Msc Cruises brings with it a liquidity injection of 25 thousand euros. Morandi a gift worth 6 thousand euros, actually headed to the UlisseFest which in any case carries out the bulk of the evening activities in the arena at the ancient port. Last April 3, the Municipality published an expression of interest with the aim of gathering a good portion of private sponsors to finance a series of activities for the two-year period 2024-2025: Carnival, the arena on the sea, spring-summer events , Sea Festival, UlisseFest, Christmas, youth political events and festivals, other festivals and events. To date, however, only two private individuals have come forward to sponsor the events.
The announcement
A rather timid response, the Municipality hoped for a more effervescent participation from local businesses. At the moment only Morandi responded. MSC Cruises is based in Switzerland and in any case is not local. The fact is that over the summer the participation of Doric companies in supporting the Municipality’s billboard was almost absent. A bit like show programming, after all. If it hadn’t been for UlisseFest the seaside arena would have zero shows. Actually, one. Because the show of the Tuscan actress Chiara Francini slipped in at the last minute (13 July). From that date to the end of the installation – July 31st – the void. So, in practice, the arena can also be dismantled on July 14th. More than a month of events at the port. The five UlisseFest events are all concentrated in three evenings: 4, 5 and 6 July.
The program
Opening the concerts at the ancient port will be the Ferrarese singer-songwriter Vasco Broni with his “Un Segno di Vita Tour”. The concert is scheduled for 9.30pm (ticket 23 euros plus commissions and presale fees 26.68 euros; unnumbered seats). On July 5th it will be the turn of the Super Taranta (17 euros), and on July 6th a double event with Malika Ayane in concert (17 euros) followed by the DJ set of Skin by Skunk Anansie (6.50 euros).
The financing
Therefore, having established that the shows at the seaside arena are practically only those of UlisseFest, the total 31 thousand euros of sponsorships would benefit the event, which in any case is almost entirely financed with public money. The overall cost of the event is 350 thousand euros, of which 250 thousand come directly from M&P (now Viva Servizi), a company 100% owned by the Municipality of Ancona. The other 100 thousand euros are provided by Lonely Planet. And given the price of tickets, which is not exactly popular, he certainly intends to recover his investment.
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