AND the outcome of the third edition of the Pizza Festival was very positivewhich from 10 to 16 June saw 14 pizzerias in the city offer customers the Busto pizza, in the shape of a B, half calzone with the surprise filling and the other half pizza with the colors of the city, white and red.
«An edition of great successwhich establishes the affirmation of an increasingly welcome and participatory opportunity on the part of the city and of attractiveness towards those coming from other areas” declares the deputy mayor and councilor for Economic Development, also with responsibility for Marketing, Manuela Maffiolicreator of the initiative three years ago.
During the week of the festival, established byMunicipal administration in collaboration with Confcommercio Busto Traders Association to enhance local productive activities and promote the territory, were 874 Busto pizzas bakedwhich, we remind you, are only available during the holiday period. Approximately 120 BB sweets which were sold by the two pizzerias which offered both the Busto pizza and the new city dessert, new to this edition of the initiative.
This year, among other things, unlike other editions, the period in which the festival took place included just one weekend (8 and 9 June, given the coincidence with the European elections, were excluded). Take-away pizzerias have also found their customers’ appreciation for the initiative.
«The “pizza B” – as well as the “dolce BB” and the traditional dishes during the “Bustocca cuisine week” – it also conveys an idem feeling and strengthens the sense of belonging and community, which also passes through the kitchen» continues the councilor, who also has Identity among his responsibilities.
«On the eve of the Patronal Festival, in which this year we greatly enhance our traditions, through various events dedicated to the herbs and water of San Giovanni, the strengthening of this community spirit takes on an even more precious meaning», concludes the deputy mayor .
In the next few days Ascom will reward with a food-themed smart box customers who consumed three “Busto Pizzas” in three different activities and who were the first to send the pizzaporto filled out with the stamps of the three different pizzerias.
Until the next edition.
