PADUA – Projection onto international markets represents a need for the productive world in a phase in which geopolitical dynamics are modifying the global economic scenario, which presents new challenges and complexities. At the same time, however, infinite possibilities are opening up thanks to digital technologies. So what are the strategies and tools for companies in a changing context? This question, and others connected to the expansion of markets, was answered yesterday in Padua in the Sala Paladin at Palazzo Moroni by the conference promoted by the Gazzettino and BPER entitled “The future of Made in Italy: new horizons in a geopolitical context in evolution”, during which experts in the sector discussed each other during three debates. In the first, prompted by questions from director Roberto Papetti on the topic of “A panorama of current affairs after the European elections”, Stefano Vittorio Kuhn, Chef Retail & Commercial Banking Officer Bper, and Marco Moretto, general manager of Sirmax Group, spoke. In the second, pressed by editor-in-chief Ario Gervasutti on “Challenges and opportunities in a changing world”, Valentina Cariani, head of Sace Country and Sector Analysis, spoke; Stefano Bellucci, Head of Global Transaction Banking Corporate Finance Division Bper; Sandro Bottega, CEO of Bottega spa, and Enrico Gribaudo, CEO of Turatti. The third panel, focused on “How to do business with AI in Italy and abroad”, saw Daniel Rota, on Webidoo, and Andrea Gilberti, on Matchplat, speak. The conclusions were entrusted to Guido Ruggeri, head of Bper abroad.
Made in Italy, the contents of the meeting
Papetti observed: «We talk about these topics in the Veneto, because the contribution that this territory gives on international markets is unparalleled. And we do it at a particular time as the European elections have just taken place, 27 countries are deciding who will govern the new Commission on which political and economic decisions will depend which will influence the choices of companies”. Kuhn highlighted that uncertainty prevails today: «We live in a society that is losing the generation that saw the war. What is happening in Ukraine has repercussions on our economy, just as the Palestinian issue affects security in Europe, and a further element that generates uncertainty in Italy is the demographic decline, with internal consumption decreasing, inducing companies to think about the international market”. Papetti then recalled the importance of the Germany factor, which grows by just 0.2%, with serious consequences for the north-eastern manufacturing sector. “For example, 70% of the components of the Golf – Kuhn said – are produced here and therefore the slowdown of the German economy is a problem for us and for Europe”. Moretto, whose company founded in 1964 in Veneto transforms plastic giving it quality in 13 factories around the world, emphasized the importance of speed. «When one of our competitors closed in the USA – he recalled – in just 9 months we managed to get a factory up and running: the key words, therefore, are speed, flexibility and greenfield. Today Germany is weak, but it must start again, and we have China which risks invading us with low-cost and poor-quality products.” Finally, on the role of credit institutions, Kuhn observed: «BPER remains a local bank even if it has grown a lot. Now we are looking above all at medium-sized companies, which need speed in making decisions and consultancy: just recently we have made the possibility of using information available on our portal”.
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