In another article we underlined how the category of breakfast products – biscuits, rusks and cereals – represents a highly respectable item within the Italian large-scale retail trade with a turnover which in the last year (AT February 24) has achieved over 2 .5 billion euros, with an increase of +13.1% compared to 2023 and with a small growth also in sales volumes.
This special on the category, created with the support of Nielsen IQ data, aims to explain in depth the general sales data (value, volume, packaging, inflation, promotional pressure), and then delve into the merits of individual segmentsenter into the depth of the analysis of MDD performance and analyze i trends detailing them by individual sales format.
In this article we will discuss sales in the four Nielsen areas, clarifying the dynamics that have characterized sales in the last year.
To read all the articles of the special you must be a subscriber of a Premium or even a Professional subscription.
ARTICLE RESERVED FOR PREMIUM AND PROFESSIONAL SUBSCRIBERS
THE FULL ARTICLE, RELATED GRAPHICS, IMAGES AND OTHER CONTENT ARE RESERVED FOR SUBSCRIBERS. CHECK WHICH SUBSCRIPTION IS THE BEST FOR YOUR NEEDS
ARE YOU ALREADY A SUBSCRIBER? LOG IN HERE
.
