References to the concepts of “escape”, “escape”, “adventure”, “discovery”, “future” and Nature are transversal and constant between brands and designers who have each tried to decline them according to their own aesthetics. Desire to explore new horizons from Slowear, while Todd Snyder creates the uniform of the modern explorer for Whoolrich
The journey as an escape from an oppressive reality, the figure of the explorer as a metaphor for the personal search for oneself and the meaning of one’s life and Nature as a horizon of freedom to (re)join. If there is a recurring theme in these Milanese fashion shows Men fashion it’s just that. References to the concepts of “escape”, “evasion”, “adventure”, “discovery”, “future” and Nature are transversal and constant between brands and designers who have tried to decline them each according to their own aesthetics, with collections made of Indiana Jones-style multi-pocket jackets, safari jackets and suits in earth tones. In a historical moment in which Nature is threatened by climate change hey individual rights are put at risk from far-right political drifts, fashion thus tries to react and remember that another reality is possible.
What if Moschino played on the concept of travel and “lost and found” And Msgm celebrated the strength of sea, Giorgio Armani transported its viewers into one imaginary escape to the great beaches of the Camargue hey lavender fields of Provence. An escape from the frenzy of city life and the metropolitan environment to immerse yourself in the wild and uncontaminated beauty of nature, where man finds his most authentic and free dimension. The Armani Teatro catwalk was dominated by a suggestive projection of galloping white horses running freely along the shoreline. A symbolic image that underlines the central theme of the collection: freedom. The freedom of Nature, which is expressed in its wild strength and its pristine beauty, but also the freedom of individual expression, which man has the right to claim and experience in all its forms.
The items of the collection Emporio Armani SS 2025 they are made with light and fluid materials such as fine wools, impalpable silks, linens and hemp. Soft and enveloping silhouettes caress the body, without forcing it, following its movements and allowing it to express itself freely. Straight and soft trousers, often with buttons and zips at the hem, complete the look with a touch of informal elegance, while unstructured blazers and oversized vests offer a further variation of freedom of movement. The multi-pocket jackets with dropped shoulders and low buttonings, the blousons as light as shirts, the malfilè linen tunics that move like a breeze on the torso: each garment evokes distant lands and adventures yet to be experienced. Trousers, worn with moccasins or boots, capture the country and equestrian essence of the season, as do woven straw hats and split leather cowboy bags. The color palette is inspired by nature, with warm shades such as beige, sand, olive green and brown, illuminated by accents of lavender and bougainvillea. A tribute to the wild and uncontaminated beauty of the natural world, which reminds us our connection to the Earth and the importance of preserving it, as “King George” – who has always been at the forefront for the environment – has underlined several times. So the grand finale, with a small women’s capsule collection presented with a performance featuring couples parading with large bunches of lavender, as if they were walking among the fields of the Luberon, while an intense perfume enveloped the Theater.
Desire to explore new horizons also from Slowear, who built the new SS25 Men’s collection around three key concepts. “Escapism”or the ability to escape from routine, to abandon the beaten path to explore new frontiers and discover new inspirations; freedom, not as a simple absence of constraints, but as an absolute expression of one’s individuality and authenticity; And future, with a positive and confident look towards what will happen. The garments are the spontaneous evolution of the path undertaken with the FW24 season: the collection is proposed in four distinct wardrobes, which act as a common thread between the garments and the different product categories. The central element is the return to matter, with a focus on very high quality fabrics that stand out for their tactile and three-dimensional textures and textures but also on technical or crease-resistant cottons. The colors and cuts are those of the “modern explorer”, with a prevalence of beige and natural tones, brightened by touches of pastel shades.
Focus on fabrics and colors inspired by the palette of nature also from Channels, which celebrates its 90 years of history. Staying true to its roots and ethos, the brand offers a collection that celebrates its iconic “Brianza green”, with sartorial attention combined with the desire for lightness and escape. The collection for next summer evokes images of relaxing days spent on the banks of a lake, surrounded by the beauty of nature. Comfortable and versatile garments are perfectly suited to different occasions, from an informal lunch to an evening walk. The key is lightness, which translates into impalpable jackets, soft shirts and clothes without padding. There Canali’s sartorial mastery it extends well beyond formal clothing, reinterpreting garments such as blousons, parkas and field jackets in a contemporary and relaxed way. Made of very light wool or striped linen with leather details, these garments recall the fabrics of the curtains and tablecloths of a villa on the lake, perfectly embodying the lifestyle spirit of the collection. The color palette is a light and airy mix of blue lake, dark brown, light brown and shades that recall the vegetation of the Borromean Islands.
The outdoors and Nature have always been the essence of Whoolrich and now they return to the center in the new collection of Todd Snyder for the Woolrich Black Label line with one modern reinterpretation of the brand’s heritage American, which has always been synonymous with wool and sportswear. The collection, made up of 60 exclusive pieces, offers a contemporary and refined interpretation of Woolrich’s classic outdoor garments. Jackets inspired by the world of fishing, trekking shorts and trail running jackets are renewed with innovative technical fabrics and refined designs, perfect for layering and for facing the dynamic days of the warmer season. Inspired by the changing climate of the Pacific Northwest, the collection’s pieces are designed to adapt to different weather conditions. Water-repellent and versatile models, such as nylon cargo pants that convert into comfortable shorts, allow you to face foggy mornings, sunny afternoons and cool evenings in style. “I drew inspiration from lush forests, wild rivers and rugged Oregon coasts, imagining a spring version of Woolrich that celebrated national parks, the great outdoors and the beauty of nature”, explains the designer who has succeeded in the balancing act of creating technical garments that are also perfect for wearing even in the most casual-chic looks of city.
