In Florence at Pitti Uomo 2024, the State Police launched a collection to say no to gender violence. With the presentation of the capsule “Police Sportswear”, on the first day of the 106th edition of the iconic event dedicated to men’s fashion, the historic panther of the weapon becomes a symbol of strength and protection to give a further sign of the commitment of the police.
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The brand
“Polizia Sportswear” is the brand created under license granted by Difesa Servizi and was born from the work of the young designer Vanessa Carboni, founder of Errecouture, and the State Police, with the launch on the market of a collection currently made up of seven men’s proposals and which will soon be enriched with the women’s collection for autumn/winter 25/26. A brand that represents a new and strong social commitment and gets closer to people, reaffirming the fundamental values against violence in all its forms.
The new “Polizia Sportswear” collection against gender violence
«We immediately understood – comments Vanessa Carboni – how important, true and concrete the values and dedication to the protection of all citizens of the State Police were and these leaders want to strengthen the sense of proximity between citizens and the Police» .
Chief Commissioner Vanessa Pellegrino Monti, representative of the State Police, underlined the importance of symbolism in the collection: «In the brainstorming phase, we identified the panther as the perfect decorative element for the garments, because it represents a symbol of defense and readiness intervention”.
The presentation
The presentation at Pitti Uomo saw the participation of numerous authorities and prominent personalities, including the police commissioner of Florence Maurizio Auriemma, the honorary policeman Massimiliano Ossini, representatives of Rinascente, Difesa Servizi and the Olympic champion Elisa di Francisca.
The exclusive collection is currently on display in the headquarters of Rinascente of Florence in Piazza della Repubblica, where it will remain on display until June 16th in a dedicated corner on the second floor of the store.
«The choice to host the presentation event and the first collection of Polizia Sportswear in Rinascente Florence – explained the Managing Director Mariella Elia – arises from the sharing of common values in the fight against gender violence, so that fashion can also represent a valid vehicle for raising awareness of fundamental values”.
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