The first phase of Modena Volley’s 2023-24 season ticket campaign kicked off on Monday 27 May, marking the beginning of a new, exciting chapter for the club and its supporters. Through the “Born in Yellow” campaign created by ZooCom, the Next Gen creative agency of the OneDay group, emphasis was given to the loyalty and passion of the fans for what is one of the most followed teams in the Italian volleyball scene and beyond. Starting from the concept that the passion for volleyball in Modena is born with each new fan and is perpetuated from generation to generation, ZooCom has chosen to present newborns as the youngest supporters of the team. This multi-subject campaign therefore celebrates a timeless dedication: the passion for crime fiction is deeply rooted in the DNA of the people of Modena.
Starting from the origins, Modena Volley thus looks to the future with renewed energy and determination. The season ticket campaign aims to attract new fans and reconnect long-standing ones, urging them to fill the Palapanini with their warmth and unconditional support.
“The Nati in Giallo campaign was designed to ignite the enthusiasm and support of Modena Volley fans, and to celebrate the indissoluble bond that unites the team with its supporters,” he explains Ludovico Milani, Managing Director of ZooCom. “For us it was an honor to work with a company that so profoundly embodies those values that we consider essential and that we find in sport: the ability to unite people, the value of teamwork and the sense of belonging. Values that we are happy to be able to convey through our creativity.”
With ‘Born in Yellow’, Modena Volley invites all its fans, old and new, to unite and wear yellow with pride and support the team at all times during the 2024-25 season.
