“The collection of Piacenza 1733 it’s bohemian, inspired by old-world country clubs in exotic places like Cuba and the Caribbean. We have items such as the perforated black sheath with inlay, others made in linen and cashmere/silk designed for the modern traveler who however remembers our ancestors, people who traveled the world. This know-how has been translated into our new proposals for spring/summer 2025.” With these words Vasiliy Piacenzabrand manager director of Piacenza 1733, described the proposals of the brand present at Pitti Uomo 106. The collection presented in Fortezza da Basso brings all the brand’s expertise to the stage by exploring new two-tone effects, three-dimensional stitches and perforated motifs that find their raison d’être in different material dimensions: between silk-cotton or silk-linen blends, or also compact cotton. The color palette favors ethereal and dusty nuances with tones such as saffron, amber, mint, jade, light sage, fern, antique rose, faded coral and burnt orange.
The consolidated 2023 turnover of Piacenza Group (of which Piacenza 1733 is part) closed at 114 million euros, up 26% on 2022: “We are very happy because it was a record year. 2024, on the other hand, is a bit complicated, it started less well but we hope it can recover as the forecasts tell us. We are continuing to invest in the industrial sphere, after taking over Cerruti in 2022 we have just implemented a new warping department, in September we will replace the systems in the dyeing department and during the year we plan to install a new cogeneration plant combined with a solar panel system to reduce our environmental impact and improve energy efficiency,” explained the manager.
“We are looking for a new showroom in Milan (currently in via Goito, ed) which will act as the headquarters of the entire group and we also expect to be able to start with women’s next year too”, he announced to Pambianconews Piacenza.
Last November, the Biella textile company announced the acquisition of 100% of Lanefil Carded Spinning, a company also rooted in the Biella district and specialized in the carded spinning of noble fibres, as well as already a long-standing supplier of the group. The operation came a year after that of Lanificio F.lli Cerrutianother manufacturing industry in the area, and that of Textile Artartisan player from Busto Arsizio, specialized in designs for jacquard and raschel fabrics, as well as three years after that of Piedmontese wool mill. The group is also preparing to become a Benefit company by the end of 2024.
