The beating heart of culture and social awareness beats to the rhythm of art and inclusion with the Social Tour, a revolutionary initiative that will come to life from 13 to 16 June 2024 in Guidonia Montecelio.
The Social Tour is not just an event, but an immersive experience that combines artistic expression with awareness of social challenges. By promoting understanding and welcoming diversity, the initiative aims to eliminate prejudice and build a more inclusive and informed community.
This unique project was born from the commitment of Mattia Del Forno (singer of the band La Scelta) and Alessia Croce, in collaboration with the record label Coffee Records. The event, sponsored by the Municipality of Guidonia Montecelio, the Lazio Region, the ASL of RM5 and the CIP (Italian Paralympic Committee), aims to raise awareness in the community of Guidonia Montecelio on the topic of social hardship through art, culture and sport.
«People are increasingly distant and unwelcoming towards others – underlines Mattia Del Forno – social discomfort, especially among young people, is constantly increasing, and COVID-19 has further exacerbated this situation, acting as a catalyst. It has deprived us not only of opportunities for meeting and solidarity, but also of prospects and hopes for the future.”
With a series of free events, the Social Tour aims to open minds and hearts, openly addressing the challenges of today and tomorrow. The program includes four intense days during which artists, experts and enthusiasts from various sectors will be involved:
JUNE 13:
6.00 pm – Guidonia, Piazza Matteotti
At Piazza Matteotti, the Anco Marzio Judo school will kick off the evening with a demonstration of skill and inclusion, underlining the importance of sport as a means of social integration.
8.30pm – Guidonia, Imperial Theatre
The new show “VITRIOL”, written and performed by Mario Tricca with the participation and choreography of Andrea Palombi and the Rome International Dance Academy, will address the topic of bullying and cyberbullying, offering an enlightening point of view on the impact that these phenomena they can have. Entrance is free while seats last.
10pm – Guidonia, Piazza Matteotti
The evening will continue with a flashmob that will involve the public, followed by a DJ set that will liven up Piazza Matteotti, offering a musical and fun experience for all participants.
JUNE 14:
6.30pm – Guidonia, Piazza Matteotti
The second day of the Social Tour will begin with the historic group of motorcyclists “MPM Gens”, which will leave at 6.30 pm from via del Barco, 7 (Tivoli Terme). The group will cross the streets of Villanova, Villalba, Albuccione and Collefiorito, before reaching Guidonia, where it will travel the streets of the city with a spectacular motorbike parade, creating a unique and engaging atmosphere. Arrival is expected at 8.00 pm in Piazza Matteotti.
8.30pm – Guidonia, Imperial Theatre
The band La Scelta, together with Mirko Frezza, Ismaila Mbaye, Marcello Fonte, RIDA, Quattrotto Dance Company and Pan-IC, will stage a musical performance that explores inclusion, social revenge and rebirth. Free entry while places last.
10.30pm – Guidonia, Piazza Matteotti
The evening will continue with a colorful Holi Party at Piazza Matteotti, followed by a DJ set that will make everyone present dance until late at night.
JUNE 15:
4.00 pm – Villanova/Piazzale Airport Guidonia
Departure from Villanova, with a parade of vintage cars and motorbikes through Albuccione and various neighborhoods, until reaching the square of Guidonia Airport. An opportunity to admire historic vehicles and share the passion for engines.
6.00 pm – Guidonia, Pinetina in Via Roma
At the Pinetina space in Via Roma, the “Social Food” cooking workshop will be held, led by chef Nicoletta Lanci (known for her participation in the television program “La Prova del Cuoco”), in collaboration with the Numeri Primi Association . An opportunity to discover new recipes and the importance of sharing in the kitchen.
8.45pm – Guidonia, Piazza Matteotti
The Azzurri’s first match at the 2024 European Championship, Italy-Albania, will be projected on a giant screen, offering an opportunity for fun and aggregation for the whole family.
JUNE 16:
From 6.00 pm – Guidonia, Buzzi Unicem
The final evening will be held in the outdoor space of Buzzi Unicem, where the “Social Tour” village will be set up with free entry. The opening ceremony will be accompanied by the Pietro Mascagni Band of Villanova and followed by various artistic performances within the village, which will include exhibitions and information spaces. But the highlight will come at 8.30pm on the central stage, where more than 20 artists including actors, doctors, athletes and showbiz personalities will take turns in an evening of unforgettable performances presented by Lele Sarallo. An event that will combine talent and integration and will close the Social Tour with an experience full of emotions, among the guests there will be Marco Masini, Marcello Fonte, Mirko Frezza, La Scelta, Mario Ermito, Mario Tricca, the former Paralympic champion Matteo Cavagnini , the disabled European judo champions, and many others.
In an era in which the fear of socializing is a clear symptom of the decay of the third millennium, with increasingly virtual and less encouraging relationships, the Social Tour wants to instill a vital and fundamental energy for our existence and stands as a beacon of change. The project aims to be an opportunity for Guidonia Montecelio, presenting a realistic vision of participation and social cohesion through concrete and long-lasting actions that start from the early educational phases to challenge stereotypes and promote change. The objective is to inform the city, build solid social networks, involve institutions and break down prejudices.
The Social Tour, scheduled from 13 to 16 June, is configured as an authentic call to action, with the hope of stimulating participants to broaden their perspectives and take an active role in building a better future both for community than for themselves.
