LAWN – The first edition of Tuscany in Bocca a Prato hits the mark: on the two evenings (7 and 8 June) at the Emperor’s Castle the food and wine event manages to triple the attendance of the pilot edition from a year ago and logs it over 4 thousand courses serve. The format therefore increasingly connects the territories of Prato and Pistoia – where it has already been extensively tested with seven editions – in the name of quality catering.
The event was promoted from Confcommercio and Fipe Pistoia and Prato in the context of Eat Pratowith the contribution of Chamber of Commerce of Pistoia and Pratothe appointment was included in the circuit of Tuscany showcase. Tuscany in your mouth it also represented a preview of Summer Rainbowthe program of events – from 19 to 25 June – promoted by the Tuscany Region together with La Nazione with the support of Toscana Promozione Turistica, Fondazione Sistema Toscana and Vetrina Toscana and with the participation of trade associations, to celebrate the start of the season tourist.
Sixteen of the best restaurateurs, pastry chefs and expert winemakers of the territories proposed a journey among the authentic flavors of Prato which was particularly appreciated by the public, also catalyzed by the intervention of the Starred chef Cristiano Tomei on the first evening and caressed by constant musical entertainment (DJ sets and live shows) which mixed pleasantly with the tastings. All in a context, that of the Emperor’s Castle, which intersected perfectly with the event, generating a combination of taste and beauty particularly appreciated by visitors.
A result made possible thanks to the support of the main sponsors Estra and Banca Alta Toscana, the other sponsors and the official supplier, Zona.
During the second evening the public voted for best dish of the event: the winner was Primo Bistrot – with its pork morsels with figs and ruspo wine – followed by Quercia di Castelletti and the Il Capriolo restaurant.
“Tuscany in the Mouth – comments the director of Confcommercio, Tiziano Tempestini – has amply confirmed, between the Pistoia and Prato editions, how the appeal that food and wine is capable of exerting is enormous. This is a fundamental economic, tourist and cultural asset for the further development of our territories, around which we will have to orient the policies of the near future. Now we aim to consolidate the event and grow further.”
“Once again – is the comment of president of Fipe Confcommercio, Tommaso Gei – we have demonstrated how catering can become a characterizing element and capable of fascinating a wide audience. It contains within itself, moreover, the dynamics of hospitality, of tradition that opens up to innovation, of the valorization of raw materials that come from the territory. People understood this and the feedback was evident. The event also allowed us to open a magnificent location like the castle to the public for two evenings.”
