The wait of the “fashion victims” will not last beyond September: in fact, immediately after the summer, the store Of Saint Laurentmaison of fashion symbol of elegance and among the most important of the 20th century. Via Sparano, one of the most significant places in Bari, considered a must-see destination for shopping lovers, was therefore chosen by the French brand as the ideal location for a new store. But it was all already planned. The choice to enter the Bari market of the brand designed by Anthony Vaccarello since 2016 and which is part of the Kering group, had already been announced in recent days. But now the news is more than official.
The store
Since yesterday, large YSL signs have been wrapping what was once the temple of Cima, which has written the history of Bari since 1928. After 96 years of trading, the brothers Carlo and Tea Carli, sons of the founder, have lowered the shutters last month. Closing procedures began at Christmas, with a total sale and discounts of up to 70%. The last memory of Cima in Bari are the long queues of customers who took advantage of the super discounts to buy quality underwear.
Now the workers are at work restyling the premises.
Hiring
And on online job posting sites, including Linkedin, employment opportunities for the new business have been appearing for days. Saint Laurent management offers, starting from September, permanent and full-time contracts. The selections will concern the “stock associate” figure, i.e. the employee who checks the availability of the products and carries out replenishment on the sales area. He participates and then contributes to warehouse inventories. A “client advisor” is also necessary in the point of sale, who mainly assists customers. To be part of the international world of YSL, knowledge of the English language is obviously essential. And a long experience in the retail sector. «Saint Laurent – we then read in the announcement – is committed to creating a force Work diversified. We believe that diversity in all its forms – gender, age, nationality, culture, religious belief and sexual orientation – enriches the workplace.” Therefore, we read in the advert, YSL «offers opportunities for people to express their talent, both individually and collectively. As an equal opportunity employer, we welcome and consider applications from all qualified candidates.”
High fashion
In Bari, therefore, the luxury sector is in turmoil. The city has been living (for some time now) in a context of renewal and commercial dynamism, characterized by the opening of new boutiques of international brands and restaurant chains. The center of Bari thus continues to change. The living room of the city and the most famous central streets frequented by fashion addicts, once in the hands of traders and families from Bari, have been literally invaded by brands with a national and international scope. In fact, there have been numerous openings by big luxury brands in recent times. And many are still to come. Two stores of as many famous brands as New Balance and Timberland will open shortly.
YSL takes over from Cima a few steps away on the same block from Louis Vuitton. This adds further prestige and charm to via Sparano which welcomes other luxury brands such as, among others, Gucci and Prada.
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