Sixty years ago, the city’s scream celebrated Bologna’s seventh scudetto: it was 7 June 1964. Today, in 2024, the city has rejoiced again thanks to Joey Saputo’s boys, who brought the club back to the Champions League. Two sporting feats linked by a red and blue thread. To celebrate the anniversary, Resto del Carlino created Semper Bologna – A team, a legend 1964-2024, a 128-page magazine, created in record time thanks to the commitment of the entire editorial staff and many collaborators, which traces the ‘red and blue epic of yesterday and today with historical photos, interviews, insights. Many economic entities in the area wanted to participate in this historic moment and allowed the SpeeD dealership to reach an advert of 55 pages.
And readers also responded with great enthusiasm, causing Resto del Carlino to sell out early in the morning at most newsstands, despite an increase in circulation of over 35% of copies. The gift was distributed with Resto del Carlino throughout the Bologna area and Imola. The magazine is also available online for those who have a subscription to the il Resto del Carlino website and those who subscribe to the digital edition of the newspaper at ilrestodelcarlino.it/magazinescudetto.
“This project required a great commitment from all the entities of our Group, from the editorial staff to marketing, from circulation to the dealership – declares Andrea Riffeser Monti, President and CEO of the Monrif Group – but it demonstrated that newspapers are still vital, and that readers and the market recognize the importance and authority of the printed paper”. “I thank the editorial staff for having created this tribute to Bologna Fc and its city – says Agnese Pini, director of QN Quotidiano Nazionale, il Resto del Carlino, La Nazione, Il Giorno e Luce! – and all our readers, for the affection and loyalty that they always bring to their team and their favorite newspaper.”
“What a beautiful stadium the Dall’Ara is, how many beautiful people and how many beautiful messages come from the team that found the Champions League. And how many beautiful memories link ’64 to ’24: sixty years later the same vertigo, the same love – he adds Valerio Baroncini, deputy director of il Resto del Carlino –. This adventure is a great novel that tells the story of a community projected in Europe in all respects.
