KIABI Giugliano is the third sales point in the Campania region and the fourth commercially affiliated store in Italy, which has always been a source of great pride for the brand; thanks to passion and teamwork, a further great success and goal has been achieved.
The new KIABI store is located in the external part of the Grande Sud Commercial Park in Via Santa Maria a Cubito (NA).
It has a sales area of 914 m2 and a “kube” concept with the aim of enhancing the layout of the product and the customer’s purchasing experience. The spaces are bright, clear and spacious.
It is possible to find items at low prices for the whole family, men, women, kids and babies, but not only; the maternity and large size departments once again confirm themselves as two of the brand’s main pillars, thus giving the possibility of finding the collections within the store.
Thanks to the Click & Collect and E-booking services, available in the Giugliano store, KIABI offers customers the possibility of expanding the choice of garments in the store thanks to the exclusive web collections; this demonstrates the brand’s desire to accompany and facilitate the lives of families of blood and heart.
On the occasion of the inauguration weekend of the new Neapolitan store and to involve many new families, KIABI worked on a campaign made up of offline levers such as OOH, sail trucks, radio and flyer distribution and online contact points thanks to the influencer marketing and communications on the brand’s social channels.
The big “Party” will be held at the new store on 8 and 9 June with the aim of generating traffic and bringing customers back to the store in the following months.
As? 50 gift cards up to €300 for the first visitors, 20% discount on all departments and many other surprises.
