Massimo Pasqualin he is a man who knows the job. You understand it when you shake his hand and feel the calluses of someone who doesn’t just handle a pen or a smartphone. He comes from the world of cabin installation, has great experience and believes in the quality of service, he talks about it obsessively. A genuine person who has built himself through constant work commitment, which he lives with great passion and serenity. We met him in Verona in his headquarters still under construction. To talk about WLD.
How was WLD Italia born?
«Before talking about WLD Italia we need to take a step back in time. A fundamental leap in time, which serves to make people understand the true value of the company. In fact, I was born as a technician installing bodywork equipment. I worked on installations in Italy and Europe: knowing English, I was often sent abroad to install cabins for Italian manufacturers. Finally the turning point. Walking through Automechanika in Frankfurt in 2010 I noticed the stand WLD, a bit snubbed in the context of the Salone. China or not, I became curious and stopped, I immediately understood that these were complete and quality products, with all the potential necessary to enter our market and I established relationships. Looking deeper, I verified that all the safety and environmental requirements existed to be able to operate in Italy and I proposed myself as the exclusive representative. Thus she was born WLD ITALY. They design and build the necessary systems, we sell them and install them. We offer cabins, preparation areas and all the equipment that may be needed.”
I don’t want to sound offensive, but Chinese is often seen as low quality…
«Nothing more generic and approximate. Escaping from the trap of stereotypes, applicable to any economic system, China works and produces with high quality standards that are constantly growing. WLD is a manufacturer with these characteristics. This company is a giant capable of supporting the most demanding market demands. Our customers realize this immediately when they turn on the cabin. WLD Italia, based in Verona, was born on 23 July 2023, exclusively for our country and in just six months it installed 20 cabins. Professionalism rewards us for our efforts, our expertise is appreciated. In the first months of this year we already have several negotiations being finalized. We are hiring staff to keep up, to be precise and effective. Quality is fundamental to achieving the result.”
How does the after-sales service work?
«We provide it directly from our headquarters. We take care of warranty work, troubleshooting, maintenance and necessary updates. My great experience in every sector is an added value that many aspire to. Customer satisfaction is the most effective of advertisements, easily verifiable by the appreciation reported on social media.”
Do you offer other services in addition to sales and assistance?
«A central service for the interest of our buyers is our collaboration with the company Efikeko snc, by Luca Marchioro and Antonella Dente, broker in the energy field, which deals with contractual consultancy for the supply of gas, LPG and electricity, with rental throughout Italy, without territorial limits. With the possibility of ongoing assistance. In synergy with the body shop, it seizes any savings opportunities. We are also about to launch a great innovation for the market: the operational rental of the cabin. With time bands ranging from a minimum of 3 months and upwards. Thus we offer great flexibility to body shops. The cabin arrives in compliance with all regulations, we assemble and test it and then dismantle it at the end of the rental. All fast and without bureaucratic burdens. Does anyone else do it? I do not think so”.
For what reasons should a body shop choose WLD Italia?
«Let’s summarize what was said. First the quality of the WLD product, a very serious and important company.
Let’s remember our installation and maintenance service which we care about particularly. Finally, because we are very competitive in prices and we carefully follow every phase of the work. Our customers can count on a 5-year warranty on each of our systems installed.
WLD Italy it is made up of professional people, technical people even among the commercial ones. We speak the language of the body shop. We want trust because we are serious and punctual. Just break the wall of prejudice towards Chinese products.”
