Rome, 4 June. – Making your company more competitive through an effective digitalization process is the dream of any entrepreneur. It’s a shame that too often the choice process is incorrect with the consequence of opting for software that performs much less than it actually promises.
For all those who wish to start a successful corporate digitalization process, Daniele Cavallini’s book “LETAL DIGITALIZATION” is released today. When the Choice of Corporate Software Promises Much but Destroys More” (Bruno Editore). Inside, the author offers various reasons for reflection, the result of over thirty years of experience, on the habits that can make the digitalization process of your company lethal.
“I have been interacting daily with many Italian entrepreneurs since 1988 and with some we have created truly challenging business digitalisation projects which, over time, have given us both great satisfaction” states Daniele Cavallini, author of the book. “In the face of this, however, I had to deal with Italian entrepreneurs of micro, small and medium-sized enterprises, who in words say they want to digitize their company but, in reality, spend on software which they then do not use or use at 10% of possibilities. For what reason? The idea of writing this book was born from the desire to offer an answer to this question.”
According to the author, the majority of entrepreneurs are divided into two macro-behaviours: those who experience digitalisation as a nuisance, a tax to pay in order to meet tax obligations and little else, and those who instead think that all their business problems will be magically solved by new software, purchased from the most convincing seller. Which is why, as Cavallini himself demonstrates in his book, there are habits that can make the company’s digitalisation process truly lethal.
“The digitalisation of business processes is experienced by only a small part of entrepreneurs as a long-term investment, which requires careful analysis and planning and which must guarantee predefined requirements in order to achieve clear, real and well-described objectives, shared with each collaborator involved” urges Giacomo Bruno, publisher of the book. “After reading this book by Daniele Cavallini, the entrepreneur will have at his disposal the only strategy that guarantees long-term value in the digitalisation of his business processes to achieve the desired objectives”.
“I chose to rely on Bruno Editore again due to the satisfaction obtained with the previous book” concludes the author. “The support received from Giacomo Bruno’s team, reconfirmed also in this second experience and the respect for the promises made, guided my confirmation in the choice of the publisher”.
