More and more tourists in Cremona and its province: +11% in 2023

(Cover photo created with AI)

The Statistics Office of the Province of Cremona has published the annual Report on tourism in the province of Cremona 2023 on the processing of Istat data collected from operators in the sector with the support of the provincial administration.

The report photographs the overall accommodation offer, of the most important urban centers and by reference areas (Cremonese, Cremasco and Casalasco), but also the flows of visitors and overnight stays. In our province the growing trend is confirmed with +11% compared to 2022.

Accommodation

The offer receptive in the provincial territory it increased by 75 units compared to 2022, for a total of 426 structures, 43 of them hotels, while the rest are structures non-hotel accommodation (B&B, agritourism, hostels,…). The hotels in the province are mainly in 3 stars (20) and 4 stars (15) and they deliver overall 2,236 beds.

Tourist flows

In the years preceding the Covid-19 pandemic, i data they had been on tourism in the province constantly growing. The recovery that began after the end of the health emergency is also confirmed in 2023 and beyond 221 thousand arrivals (data comparable to that of 2018) e 457 thousand overnight stays, the highest number recorded in the last 10 years), with one clear preference for hotel facilities (77%).

The preferred seasons to visit the Cremona area are spring and autumn. The month of September stands out in particular (22,413 arrivals), while the highest number of overnight stays is recorded in July, in the heart of summer (45,372).

Tourists: +11%

The total arrivals are up 11% compared to 2022especially those of foreign tourists (+30%). Same trend also for overnight stays: 66% of those recorded in 2022 are by Italian tourists, while 34% are visitors from across the border (+25%). The countries of origin are predominantly European (Germany, France and Switzerland), but the largest percentage increase is that of tourists from China.

However, short-range tourism among Italians, who choose Cremona and its territory starting mainly from other provinces of the Lombardy (38%), Emilia Romagna (9%), Piedmont and Veneto (8%).

The average length of stay is stable, i.e. the ratio between the number of presences and overnight stays: 2.1 days the figure for 2022, aligned with that of the last 10 years. The gross utilization index, the percentage of beds actually used during the year, is very interesting. The average is 28%, with a positive peak of 34% in April and a negative one in January (20%).

Cremona the most visited

Cremona it is the urban center most visited by tourists (42% of total visits): 92 thousand arrivals (+15%) and 188 thousand total overnight stays (+11%). More detached Cream And Casalmaggiore, chosen by 19 thousand and 18 thousand tourists: the figure for the Casalasco center is growing, both in terms of visits (+50%) and overnight stays (+38%).