Many people in Siena, a large audience of operators from the tertiary sector: all to talk about artificial intelligence, metaverse, web3 and understand the opportunities that open up for businesses, which tools can be used.
All this in the initiative promoted by Confcommercio Siena Cat Confcommercio Siena, with 61 SPIN, EDI Innovation Desk Confcommercio, partner of the EDI 5.0 digital innovation hub which aims to support and guide, thanks to PNRR funds, the digital transition of businesses, which was held on Friday 24 May at the Confcommercio Siena headquarters, in Strada di Cerchiaia 26, in Siena.
“Today, businesses are faced with an important challenge, that of the digital and sustainable transition. They must be accompanied and guided to adopt technological and digital solutions which, even in a nearby physical store, can improve the approach to the market, the relationship with the customer, the visiting experience. The shop thus remains in its traditional world without transforming into a web company – observes Giovanni Catalano, Head of the SPIN Network Innovation Desk EDI Confcommercio –. Through digital they can grow loyalty and maintain relationships, managing to be competitive in a complex and very competitive era like the current one. Artificial intelligence – continued Catalano in his speech in Siena – can be integrated into processes that are labor-intensive in companies. Furthermore, it allows you to improve communication campaigns, marketing, hospitality management, for example, to create immersive videos, to sell destinations better. Thanks to the innovation desk, Confcommercio can give a concrete hand to companies in choosing the digital solution best suited to their needs”.
“Artificial intelligence has brought out ethical and philosophical as well as entrepreneurial arguments – points out Elena Lapadula, Confcommercio Siena, Cat and Sportello Spin -. Physicality still has its value and meaning. As Spin, we continue to stimulate our companies in their innovative drive.”
Simone Puorto was also a guest on the occasion, technophilosopher, founder of Travel and Singularity and Rebyu as well as author of “We are the glitch” who illustrated the many opportunities that metaverse, Artificial Intelligence and web 3.0 offer to the entrepreneurial system, also speaking about its latest publication “We are the Glitch. How AI, Web3 and Metaverse are transforming the Hospitality sector”. The text is published by Dario Flaccovio Editore for the Accadde Domani FuTurismo series, edited by digital project manager and brand strategist Nicoletta written by
Simone Puorto and Polliotto. The book addresses topics such as technoethics, the emergence of consciousness in machines and the possible fusion between humanity and artificial intelligence. It also analyzes the emergence of a “phygital” reality, where the boundary between physical and digital becomes increasingly blurred, challenging our traditional perceptions of reality and identity. The interactive approach of the book is also innovative.
