For the last day of the food and wine and cultural event with free entry, organized with the patronage of the Municipality of Florence, the Tuscany Region, the Campania Region, the Salerno Chamber of Commerce and organized by the Alimenta Association, chaired by Maurizio Falcone and Alfonso Aufiero, while the lights go out on stage with Leo Gassman, Lda, Malike Ayane and the Ricchi e Poveri (yesterday surprisingly Marco Masini and Gaia), the friendship between the two regions is strengthened in front of the ovens.
“Campania and Tuscany – we read in a note – tell their story through their typical products chosen to fill the pizza. A Florentine pizzeria tries its hand at ingredients from Campania and vice versa. In the center, colonnata lard and Cetara anchovies. On the one hand, a typical Tuscan excellence known throughout the world, a “poor” accompaniment of the quarrymen of the Apuan Alps and produced with pure pork fat, on the other the scent of the sea, of the Gulf of Salerno. There is no competition: in both cases it is Italian tradition that wins. In Florence, pizza confirms itself as the absolute protagonist. After all, in Italy it is a pillar of culture and economy, it is the most loved Made in Italy dish”.
The data. The latest research highlights that in our country around 8 million pizzas are consumed per day, for a total of over 2.9 billion pizzas per year; throughout the national territory there are over 63,000 active pizzerias, of which approximately 40,000 are traditional and 23,000 take-away or by the slice. Furthermore, it is estimated that the sector employs more than 200,000 people, including pizza chefs, waiters and support staff. The turnover is close to 15 billion euros a year: pizza, therefore, is not only an icon of the Italian culinary tradition, but also represents an important piece of the national economy.
The pizzerias. For Florence: Sofia Loren, Antica Pizzeria Reginé Firenze, Cafè Bellini. For Campania: Brandi Napoli, I Due Fratelli, Angelo e Diavolo, Antica Pizzeria Reginè Salerno, I Tre Monelli, O’Primmammore (pizza for celiacs). Added to the ovens is the pizzeria U’ Cilientù, representing Salerno and its province, which pays particular attention to the land of myth.
Media Partner Radio kiss Kiss; communication partner: Santoro Creative Hub. Official Sponsors: Molini Pizzuti, Peroni, Nastro Azzurro, Coca Cola, Caseificio Ilka, Finocchietto, Esagerato Monna Anna; Technical Sponsors: Humankey, Mtsdistribuzione, Angelino. Artistic Partner: Florence Academy.
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