Experimentation of the DUC platform begins in Andria between innovation, discounts and digital frontiers for local commerce – PugliaLive – Online information newspaper

Experimentation of the DUC platform begins in Andria between innovation, discounts and digital frontiers for local commerce – PugliaLive – Online information newspaper
Experimentation of the DUC platform begins in Andria between innovation, discounts and digital frontiers for local commerce – PugliaLive – Online information newspaper

Shopping in Andria between innovation, discounts and digital frontiers for local commerce

Andria, – The commercial fabric of Andria is preparing for one digital transformation thanks to the initiative of Urban Commercial District (DUC) of Andria. Local activities from May to mid-June come together to test the effectiveness of new digital tools within the project, offering exclusive discounts and advantages for the citizens of Andria directly on your smartphone or computer.

Confduc, the common services platform of Urban Commercial District of Andriaaims to experiment with the use of push notifications and QR Codes via the platform https://andria.confduc.it/ to provide up-to-date information on local businesses. Shopkeepers involved in the project will be trained on the use of these new digital tools and supported by the platform’s Help Desk team, allowing them to promote their businesses more effectively and improve communication with customers.

But how to activate notifications? Interested citizens must follow three simple steps:

Visit the site https://andria.confduc.it/accept the push notifications that will appear at the top of the site, click on the red bell at the bottom of the homepage.

These days, customers who activate Push notifications via OneSignal on the platform will receive notifications with discounts and benefits on certain products or services at participating businesses. Notifications on phones or PCs will not only offer timely information, but will promote direct engagement between customers and local businesses.

The initial experimentation involving eleven activities has the main objective of evaluating the effectiveness of notifications as a tool for generating interest and involvement. Using notifications, we intend to create a sort of “digital word of mouth” between the businesses involved, allowing them to communicate promotions and special offers directly and instantly.

This will not only encourage the involvement of regular customers, but will also be able to attract new customers interested in the offers available at the businesses involved, increasing visibility, stimulating sales and encouraging word of mouth among customers, thus contributing to the growth and success of the community. users of the Confduc platform of the DUC of Andria

These are the activities involved: Simone Calzature, La Favola Incantata, Az. Agricola Porro Nicola, Esselle Consulting, Si. Marmi, Di Renzo Sartoria, Autopugliaparts.

This pilot project will be the starting point for evaluate the impact of these new technologies on proximity commerce in the city of Andria. Through constant monitoring of results and feedback from interested parties, Confduc ad Andria will be able to develop more effective future strategies to enhance trade in the city.

Confduc in Andria proposes itself as ppioneer of digital transformation in local proximity commerceoffering new opportunities for both companies and citizens. Through innovation and collaboration, the project aims to strengthen the connection between businesses and the community, creating a more dynamic and prosperous environment for all.

For more information and to activate notifications, visit the site https://andria.confduc.it/.

 
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