The numbers from the first day of the Business Marketing Talks, the national festival of digital innovation which brought industry experts and a heterogeneous audience of entrepreneurs, innovation managers and digital experts to Bari, speak clearly. 1400 attendees, more than doubled compared to the last edition, mainly young people from Apulian universities, ITS students. On the first day, over 100 interviews were held by the 6 companies in the recruiting area with as many candidates to fill the 130 positions opened in total by Fincons, Deloitte, Atjca, Ranstad, Aulab and Arpal. The day was a full immersion in the technological sector and an overview of experiences on the new challenges that young people from Puglia are facing: metaverse, artificial intelligence, digital marketing, innovation.
“We are proud to have doubled the numbers – said Marco Guaragnella CEO of Jcom Italia and chairman of the BMT – we exceeded 1400 attendances on the first day alone. This means that the technological and digital sector is also in turmoil here in the South. We have achieved the objective which was to promote and spread digital culture in Puglia. A topic on which a lot has been done but there is still work to be done. At the moment the market is split in two. On the one hand we have a small number of companies that are already implementing a process of digital transformation and reorganization of production processes to create added value through the use of new tools, on the other there is still an important percentage of companies, especially small and medium-sized businesses, which need to be accompanied on a digital transformation path. And to do this, training is necessary. For in the BMT we wanted the training players to be the protagonists: ITS, Universities and Companies specialized in training and intercepting talent. But training alone is not enough. A path of awareness and propensity for change is necessary, because innovation is not a choice but an inevitable path. With the BMT – he concluded – we hope to contribute to the diffusion of this cultural paradigm”.
Five Apulian and non-Apulian winners received the BMT Awards for having distinguished themselves in the field of innovation, for the use of technologies for social purposes and for the success achieved thanks to the digitalisation of the company. Among them Luca Lobuono, the 32-year-old from Bari who with his lobuonoinside profile reaches 15 million views monthly with his social video tests on the theme of kindness. A success decreed by the idea of making healthy and correct use of social media. “Those who create content – said Lobuono when accepting the award – have a great responsibility especially towards the little ones who live by imitation and emulation. This is why I decided to create situations aimed at bringing out the best in people, I pretend to be in difficulty and draw attention to what should be taken for granted, kindness, but instead it isn’t.”
Also among the winners were Federica Pecorella of the DonneXstrada association, the community that has become an app born from the idea of a group of psychologists with the aim of combating gender violence with a digital support network for women in danger, Rosangela Aloisio, the first Italian canvassador that is, the first ambassador of the most used Canva graphic design software in the world and also widely used by the little ones, Massimo Cortinovis, responsible for the digital strategies of Lega Basket Serie A, who has expanded the fan network with the use of digital, web and social tools , Fabia Timaco emerging storyteller in the sphere of digital creativity thanks to her commitment in the field of technology and disability. Tomorrow, the second and last day will close with the round table on territorial marketing entitled “An exhibition does not make… spring”.
