The Marche and Fano are once again protagonists on TV with the Sky Sport program Calciomercato L’Originale. Beppe Bergomi expected in the city, Lorenzo Minotti, Federica Masolin, Massimo Marianella and many others
After the great success of last year and the presentation of the Summer Tour which took place in Fano in April, Sky Sport’s Calciomercato L’Originale program is ready to return to the city of Fortuna from 3 to 7 June. Calciomercato L’Originale is one of the sports programs with the highest ratings in Italy. Over the years, the program has become a must for Sky Sport thanks to the trio made up of Alessandro Bonan, the creator and host of the format, Gianluca Di Marzio, who talks about the day’s operations, and Fayna, who collects the most unusual curiosities from the web.
With an audience reaching 400,000 viewers per episode and a total of over 2 million users involved every week through live broadcasts, reruns and social channels, “Calciomercato L’Originale” is broadcast live every evening from Monday to Friday to 11pm. In addition, repeats are scheduled during the mornings and afternoons, ensuring overall coverage of 20 programs per week which intercepts different time slots.
The postcard
In total there will be around 20 hours of broadcast to give a postcard of the Marche in all its splendor “exploiting” the image of Fano as a showcase of the day. This year too, the evocative atmosphere of the Church of San Francesco was chosen for the main connection (from 11pm to midnight) but every day there will be other connections to symbolic places of the city and excursions inland or to other beaches on the Marche coast.
The promotion also includes the diffusion, at the opening and closing of the broadcasts, of the official promotional video of the Marche Region. Interviews are also planned with representatives of institutions and interested parties to explain the regional and city of Fortuna policies relating to tourism and the promotion of its brand. During the week, outdoor shots will be taken to enhance local history (linked to the Roman era), art, culture, traditions (such as maritime ones), typical products and much more.
In addition to Alessandro Bonan, Gianluca Di Marzio, Fayna, Luca Marchetti, who will be in Fano from 3 to 7 June, other well-known faces from the sporting world will take turns as guests. Starting from Beppe Bergomi, historic Inter captain and now commentator for Sky Sport, to Lorenzo Minotti, another flag in this case for Parma. But Federica Masolin will also be in Fano, a Formula One commentator for many years who has now moved on to the Champions League and many others.
This is the daily schedule:
Monday 3 June: Giuseppe Bergomi, Paolo Condò, Lorenzo Minotti
Tuesday 4 June: Giuseppe Bergomi, Massimo Marianella, Lorenzo Minotti
Wednesday 5 June: Veronica Baldaccini, Aldo Serena, Massimo Marianella
Thursday 6 June: Aldo Serena, Marco Bucciantini, Gianfranco Teotino
Friday 7 June: Gianfranco Teotino, Federica Masolin, Giancarlo Marocchi, Marco Bucciantini
This opportunity is possible thanks to the support of the Marche Region which has guaranteed an important contribution through Atim, the Municipality of Fano and the Marche Chamber of Commerce. Comunica Media Agency acts as a glue in the organization of this important visibility project.
To participate as an audience member in the live broadcast of the program go to:
www.comunicasrl.net/calciomercato
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