TK.Lab represents an unprecedented opportunity for local and international brands who want to reach TikTok users with an end-to-end approach.
Led by the agency’s Head of Social, Carola Braccithe team of experienced social media managers and creators will work closely with clients to create native and impactful campaigns capable of effectively reaching users on the platform. The new offer will not only be limited to the strategic and creative part, but will also include listening, media planning, influencer marketing and music management.
“TikTok is a world of its own, constantly moving. Everyone wants to be part of it, but not everyone knows how to do it. It is a platform for sharing, exchanging, exploring and entertainment. So relevant today that the agency requires entirely dedicated vertical expertise. TK lab is precisely this, a team, a space, a hub in Ogilvy that first of all wants to help our customers master the codes of the platform and find true cultural resonance thanks to our solid relationship with the TikTok teams, our monitoring tools and the talents who live and breathe this platform,” he states in the note Roberta La SelvaCEO of Ogilvy Italia.
The TK.Lab will offer customers an end-to-end solution entirely dedicated to TikTok: starting from the strategic part, through training sessions for customers, to identify the most correct audience, messages and partnerships; passing through the Intelligence part to identify, know and understand the latest platform trends. Content produced by talent, creators and influencers will be the protagonists of the new commercial offer and brands will have at their disposal a real creative and production hub capable of independently creating and producing their own content dedicated to TikTok, following the governance part , influencer marketing and music licensing. Furthermore, the dedicated team of experts includes designers for the creation of filters, planners for media distribution and the organization of events and social networks and community managers to follow the social listening and social management part.
“Today it is essential for a brand to build a lasting relationship with its target, offering content similar to the interests of different audiences, with an authentic and engaging tone of voice. TikTok, in addition to encouraging this exchange, is one of the main places for discovering new products and services and the largest platform for inspiration and entertainment for users. For this reason, we believe that TikTok can no longer be excluded from a brand’s social planning. TK.Lab was created precisely to accompany all our customers within this platform, providing integrated services that allow a brand to build a 360° presence, consistent both with its values and positioning, and with the grammar and specificities of TikTok,” he declares Carola Bracci.
With this new offer, OGILVY ITALIA will accompany brands that want to take their first steps on TikTok, providing them with the knowledge necessary to create impactful and culturally relevant social campaigns. Furthermore, it will function as a creative hub for existing brands, helping them to better explore and test their capabilities, experimenting with new ideas and strategies aligned with the latest trends.
Ogilvy Italia joins the international TK.Lab teamwhich involves more than 20 countries across Europe, South Africa, North America, Latin America and Asia belonging to the Ogilvy network.
