A moment of work, discussion and discussion to explore how the gold sector is facing the changes underway, adapting to the new needs of consumers. On 8 May from 1pm to 3pm in the Conference Room at the headquarters in Via Borgo Palazzo 137, it is the meeting “Being unique to stand out: strategies of excellence and uniqueness” promoted by Confcommercio Bergamo and Federpreziosi Confcommercio is scheduled.
Among the categories of traditional trade, jewelry stores maintain their appeal. When it comes to important purchases, with a high emotional investment even before economic, the trader’s advice and the ability to evaluate the purchase, carefully weighing the choice, touching the precious items first-hand, are priceless. 90.3% of Bergamo consumers made purchases in their trusted specialized shop; 45.5% of those undecided about the purchase they were going to make relied on the jeweller.
There are 138 companies in the retail trade of watches, jewelery and silverware in the province of Bergamo, equal to 8.9% of the regional total. 58.7% of jewelery shops in the province of Bergamo have a single employee, 18.8% have two employees and 17.4% have 3 employees. Only 2.9% have more than 4 employees. 47.1% of the jewelery shops in the province of Bergamo are individual businesses, 26.8% joint-stock companies and 26.1% partnerships.
As for the goods on sale, gold jewelery (96.9%) and stone jewelery (97.6%) are among the types of products best sold in shops in the province of Bergamo.
Over half (52.6%) of the jewelers in the province of Bergamo have both a website and a profile on social networks, 18.1% have only a profile on social networks, 7.4% have only a website . Among those who have a website, the main use is dedicated to marketing for 60% (40% for displaying products, 20% for communicating news) and for e-commerce for 30%.
Gold (31.9%) and silver (30.3%) jewelery are the types of jewelery most purchased by consumers in the province of Bergamo. This is followed by watches costing up to 500 euros (23.6%), stone jewelery (20.8%), high-end watches (11.1%) and platinum jewelery (3.2%). Approximately half (49.5%) of those interviewed declared that when choosing the precious item purchased, they give importance to the quality/price ratio, the shape, lines and design (47.4%) and the materials with which it is created (25 .9%). This is followed by the brand (23.1%) and uniqueness and handcrafting (15.7%).
