The countdown has begun for Macfrut, the international fruit and vegetable fair which will be held in Rimini from Wednesday 8th to Friday 10th May. Here’s who will exhibit.
Assomela: “Visibility and comparison in Rimini”
Also this year Assomela, the Association of Italian apple producers, presents itself with a collective stand of 96 square meters (pavilion B3, stand 38) with the three largest Op partners in Trentino Alto Adige: Vog – Home of apples, VIP (Val Venosta) and Melinda.
“Presence at Macfrut will be an important opportunity for visibility for our members and a chance to compare with other professionals in the sector. For Assomela it is always a great stimulus to coordinate the participation of our members in events such as Macfrut, a fair that represents all the links in the supply chain, from field to table”, he commented Anna Erikssonmanager of Assomela fairs and events.
“Participation also represents an important opportunity for us at Assomela to meet colleagues from all different sectors of the production chain, both at a national and international level, to deepen collaborations and share common opinions and strategies on the most current dossiers,” he said. added Giovanni Missanelliwho has replaced Alessandro Dalpiaz as the new director of Assomela since the beginning of February.
Perla Nera: “At the fair with a new communication strategy”
Perla Nera, a consortium that brings together three leading companies in the sector, Francescon, Peviani and Giardina for a total of 100 agricultural companies throughout Italy, is about to write a new chapter in the name of innovation. The new communication strategy is ready for its debut with many new features in continuity with the path of freeing Perla Nera from commodities followed so far but with new life both in terms of creativity and positioning.
The new campaignwhich involves the launch of a new commercials and a new brand pay-off, designed in collaboration with the Connexia agency, and the marketing activities as a corollary, they will be presented to the press and major representatives of large-scale retail trade during Macfrut.8 May, from 2pm to 3pm, in the Agrilinea area, between pavilions D4 and D5. The Consortium will also be present for the entire duration of the fair at pavilion D4 stand 029.
Perla Nera is the fruit of a collective intelligence that brings together over a century of history in the production of quality fruit, agronomic research and love for the land. But it is also a marketing phenomenon, not only in the world of fruit and vegetables but in the entire agri-food sector, with a spontaneous notoriety which went from 7.9% in July 2019 to 33.9% in October 2023, and which reaches 73% in total awareness and peaks at 83% in the north west, with an almost linear relationship over time between investments and awareness .
60% of Italians who know it have tried it in 2023, 59% of these once, 41% several times. 40% of those who consume it trust it and 35% judge it to be of above average quality. A product for everyone that has already marked the history of this fruit and is about to reach new goals.
Bastack: “The 100 faces of fruit and vegetables at Macfrut”
The theme ofaggregation is in fruit and vegetables on the agenda for decades now, but this is still considered insufficient by most. Collaborating in practice means working together to do better, to imagine what is impossible to do individually. We need projects and visions based on relationships, on the exchange of ideas, on discussion between people. All this happens if there is knowledge, mutual trust and common intentions. This is the value of community which, regardless of the forms in which the aggregation is constructed, create advantages and opportunities for each member, unattainable individually.
It is in this groove that it fits 100 faces of Italian fruit and vegetablesthe book created by Bestack and written by the director of the Consortium Claudio Dall’Agata which he brought together on paper and also in real life one hundred characters engaged in various capacities in the Italian fruit and vegetable supply chain – from production to retail, from management to institutional representation – which are told without a net, in a new and more intimate way. A great choral story that talks about women, men and businesses, intuitions and innovations, historical-corporate evolutions and generational transitions, leading the reader on an ideal journey into the fruit and vegetables of the Bel Paese, between past, present and future.
At the presentation at Marca 2024, the book brought together hundreds of people in the audience, with a success beyond expectations. “An event destined to be remembered over time – he begins Leonardo Odorizzifounding member and director of There Great Italian Beauty – which we now propose again at Macfrutwith the hope that it can become a format that can also be replicated on other gatherings of the fruit and vegetable supply chain”.
On the occasion of Macfrut there will be a meeting scheduled Wednesday 8 May, at 12.30 pm, at the stand of La Grande Bellezza Italiana (pavilion B2 – stand 01), on how communities, in all forms, can create value from a strategic and business perspective. The journalist from myfruit.it Alessandro Franceschini will talk about it with Claudio Dall’Agatawith the landlord Leonardo Odorizzi and with Maicol Mercurialiagri-food journalist and co-founder of Orma Comunicazione.
“Bestack, with a unique cultural operation of its kind, has put us face to face with a future perspective – underlines Odorizzi – the strength of relationships, the relevance of listening, the knowledge of a sphere, even a private one, which could contribute to the creation of one shared strategic vision of the sector. La Grande Bellezza Italiana is a virtuous example in this sense, of how to bring together and network to do business. We are a network that acts as a multiplier of talent: but we are a white fly in the sector.”
“In fruit and vegetables, a sector that sees consumption contract continuously every year – reiterates the director of Bestack Claudio Dall’Agata – I believe that it is the duty of every single member to try to contribute to the relaunch, even by dealing with activities that are not their direct responsibility. We need to tell and tell ourselves to promote ourselves, to go beyond our usual areas and to learn more about the supply chain internally too. I believe this is the way to build communities of people denser, wider and more in tune. If this happens, we can take on more ambitious challenges and make community proposals that are more shared and have greater impact, also because I believe that relationships are born before projects together, not vice versa. This is the result that led us, who deal with cardboard packaging, to create the book ‘100 faces of Italian fruit and vegetables’: much more than an editorial project, for all these reasons”.
GreenTop: “At the stand with the whole team”
On the occasion of Macfrut 2024 GreenTop, together with Feedentity, G-Agro and Ofylia, will propose the format again ZeroEsseIn the phall B5, stand 035. Like last year, the aim is to bring together the entire supply chain in a single exhibition space and give a concrete demonstration of it.
“Macfrut is the reference event for professionals in the fruit and vegetable sector in Italy and abroad. The positive feedback received last year pushed us to present ourselves again as a group, being different companies, but which complement each other – he underlinesFrancesco Cucchiaro, product manager of GreenTop – We are four companies with vast experience in the agricultural sector, united by a common goal: to eliminate waste and increase crop yields. By networking, we give an example of what happens in the supply chain, from the field to sale. With the ZeroEsse method, the farm increases the yield and quality of production by reducing the use of fertilizers, pesticides and water. Furthermore, it facilitates the complete traceability of production processes and products to protect the farmer and the final consumer”.
Source: Assomela – Perla Nera – Bestack – La Grande Bellezza – Green Top
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