On Saturday 20 April the Italian Women’s National Rugby Team will wear the special Vittoria For Women -The Numbers of Prevention shirt. The VittoriaBus is available for free breast examinations and fundraising has reopened, including the auctioning of personalized shirts to support prevention.
Vittoria Assicurazioni presented today, Friday 19 April, the Vittoria For Women – The Numbers of Prevention project created in collaboration with the Italian Rugby Federation (FIR) and the Specchio dei Tempi Foundation to support prevention. The protagonist of the initiative is the special shirt that all the players of the Italian Women’s National Rugby Team will wear tomorrow, Saturday 20 April, in the pre-match of the Italy-Scotland match, the last home match of the 2024 Women’s Six Nations.
The “talking” shirt will have the task of raising awareness among the public attending the meeting, and the population in general, on the prevention of female oncological diseases. As also explained in the claim that accompanies the project “The numbers of the Azzurre, for the numbers of prevention”, each rugby player’s shirt number has been associated with an official data to remember how the adoption of virtuous practices and measures can prove to be the best attention that any person can dedicate to themselves.
“To look to the future, prevention plays a crucial role. Protecting yourself before an event occurs is, in fact, fundamental if you do not want to risk being overwhelmed and – in some cases defeated – by greater forces. This is why we as a Company will never stop raising consciences and making both women and men more aware and informed so that they can make positive decisions not only for themselves, but also for all the people around them”, states Matteo Campaner, General Manager of Vittoria Assicurazioni.
Vittoria For Women – The Numbers of Prevention is part of the various campaigns implemented by Vittoria Assicurazioni to consolidate its commitment to the community through tangible actions aimed, in particular, at women. Initiatives that are contained under a single brand: Vittoria for Women.
“The message we want to convey through Vittoria for Women – The Numbers of Prevention is the inestimable value of prevention, a priority at any time of the year. We want to demonstrate with real and positive evidence how being timely in diagnosis and, therefore, in treatment, can really save a life”, explains Luciano Chillemi, Head of Institutional Communication and Customer Care at Vittoria Assicurazioni.
“With Vittoria Assicurazioni and its top management, the relationship has long gone far beyond a simple sporting and commercial partnership. We have found precious traveling companions, who share with us the way of understanding life and sport on and off the pitch. For FIR, concrete commitment to the world around us is fundamental to fulfilling the task of positively influencing society. As FIR President, I am proud that our National Women’s Team, a flagship of Italian rugby, can contribute to raising awareness of more and more women about the importance of cancer prevention. As a doctor with over forty years of experience, I am grateful to Vittoria Assicurazioni and our Azzurre for teaming up in spreading such an important message”, declares Marzio Innocenti, President of the FIR.
Furthermore, from 3.00 pm until the end of the match, outside the Sergio Lanfranchi stadium in Parma, there will also be the VittoriaBus, a traveling prevention and information center purchased thanks to the fundraising started in 2023 during the Vittoria For Women Tour and the Vittoria For Women Run, which, managed by the Specchio dei Tempi Foundation, will be used as a medical room for a free breast examination for all fans and non-fans. Fundraising which is officially reopened on this day and which, in addition to the usual channels such as the website or on-site donations, will see the auctioning of the personalized shirts of the Italian players. In particular, the technical shirts can be awarded at various times: both after the match on 20 April and during the six stages of the Vittoria for Women Tour scheduled from 26 June with the first stage in Milano Marittima until 27 July with the final stage in Campania. The project was conceived and developed by the Integer agency.
“Numbers are always important. They tell the truth. And the prevention numbers that stand out on the players’ shirts allow us to have a clear idea of the effectiveness of an action in the area. Offering prevention, almost door to door, eliminates the obstacle of the distance between people and healthcare. And it makes up for, in numerous Italian regions, prevention networks that have a very relative, yet insufficient, capillarity. Experience tells us that these actions really save lives. Last year, a few dozen women were promptly sent for treatment after checks by gynecologists in our mobile clinics. This year we are ready to continue like this, ready to save dozens more lives”, states Angelo Conti, Vice President Operations of the Specchio dei Tempi Foundation.
“I am very happy that our main sponsor is supporting women with such an important campaign. Prevention concerns all of us and it is good to shine a light on an issue that is often underestimated, but which, only thanks to increased awareness, can save lives and reduce the incidence of cancer in society. For this reason we will wear the shirt with the prevention numbers in the warm-up, because we are convinced that bringing such an important message onto the pitch can be a real invitation to take care of yourself. Finally, I would like to extend an invitation to all the people who will come to follow us on Saturday at Lanfranchi: take 10 minutes and take advantage of the presence of the VittoriaBus. A breast examination can save your life. For our part, we will do our best to share this message and to spread the culture of self-care on and off the pitch”, comments Elisa Giordano, Captain of the Italian Women’s National Rugby Team.
Victory for Women
Vittoria for Women is a complex project that is made up of many initiatives guided by the same common thread: the well-being of women. Like the AssiCuriamo Insieme social call, now in its second edition this year, which promotes active projects on the themes of the fight against gender violence and the prevention of female diseases. Or the Vittoria for Women Tour starting in June for the second consecutive year: a traveling trip organized with the Specchio dei Tempi Foundation and the FIR in the context of the Italian Beach Rugby Trophy to raise awareness on the topic of oncological prevention with the possibility of carrying out a free breast examination at VittoriaBus. Or again, in continuity with the responsibility assumed in the hottest months of the year, the Vittoria for Women Run, the annual company run which, since last year, has been open to the entire city of Milan.
The numbers of prevention on the Vittoria for Women shirts – The Numbers of Prevention:
1. 1 million women look to the future 5 years after diagnosis (source Sole 24 Ore – Aigom)
2. Every 2 years have a mammogram to prevent cancer (source Ministry of Health)
3. 3 screenings are essential to prevent female cancers (source Ministry of Health)
4. 4 February World Cancer Day (source: Ministry of Health)
5. 5 are gynecological tumors (source San Donato Group)
6. 6 million people were saved thanks to prevention (AIRC source)
7. Only 7% of breast cancers are caused by hereditary factors (source IOV – Veneto Oncology Institute)
8. In 8 out of 10 cases, breast cancer starts with a lump (LILT source)
9. 9 out of 10 women survive breast cancer (source AIRC)
10. It takes 10 minutes to do the self-examination (source La Repubblica)
11. 11 years is the age at which vaccination for the papilloma virus is offered in Italy (source: Ministry of Health)
12. 12 points define the priorities in the fight against cancer (source Salute Donna Onlus)
13. In 13 years, 268 thousand lives have been saved from tumors (AIOM source)
14. 14% of new diagnoses every year are breast cancer (source AIRC)
15. 15% of Italian women smoke, increasing the risk of cancer (AIOM source)
16. HPV 16 is the main strain responsible for cervical cancer (source EpiCentro)
17. There are 17 substances that promote the development of a tumor (source Humanitas)
18. 18 thousand more cases of cancer have been diagnosed since 2020 (AIRC source)
19. From the age of 19 it is advisable to carry out self-examination every month (source AIRC)
20. 20 September World Gynecological Cancer Day (source ASL Piedmont/Biella)
21. Over 21% of cancer risk factors can be eliminated by changing lifestyle (source Ministry of Health)
22. 22% of women over 70 are affected by breast cancer (source IOV – Veneto Oncology Institute)
23. In ’23 the most frequent tumors were breast cancers (source AIRC)
Credits
Agency: Integer
Creative Director: Sara Ermoli
Art Director: Lidia Gramolelli
Copywriter: Anita Lombardo
Junior Art Director: Alexia Nucci
Senior graphic designer: Giovanna Fabiano
Business Lead: Elisa Schneider
Project Manager: Mariafrancesca Fedele
Producer, responsible for the photographic part: Silvia Congiu
Tags: VITTORIA INSURANCE NUMBERS ACHIEVE PREVENTION WOMENS CANCERS
