A journey through the elements of Nature where the health of the hair begins with the health of the soul: this is the mantra that accompanies the sensorial journey offered by Ferraroni Signature and which, shortly, will be a point of reference for hair stylists who want to replicate it other Italian cities the idea concretized in Matera by Massimo Ferraroni, salon director, and Francesco Chironna, holistic and makeup manager.
Professionalism, a strong sensitivity, a propensity to listen and a love for beauty are the distinctive signs of Ferraroni Signature, thanks to a holistic approach that involves the five senses and leads to emotional and functional well-being. This is why this exclusive experience – which attracts an international clientele and can only be experienced in Matera – is a beacon, at a national level, for those who want to offer a service that goes beyond simple hair styling.
It will be the task of Massimo and Francesco to train their colleagues in an intensive course in which they will make their skills available, accompanying them to discover their SPA, an enchanting place where nothing is left to chance, from welcoming the customer to attention to detail in a magical ritual. The city of the Sassi, with its breathtaking views, will be the added value for guests.
Ferraroni Signature, the first SPA in Italy dedicated to hair, thanks to an agreement with MYVEG – a Made in Italy brand that produces natural cosmetics based on plant extracts with a holistic and neurocosmetic approach – will welcome colleagues from all over the peninsula in the coming weeks who intend to create a hair SPA to live a unique experience. How will they be guided in your temple of well-being?
“The idea was born together with MYVEG, given that we are their ambassadors for Italy and best represent their concept of hair SPA, the ideal place where, between wellbeing, aromatherapy and relaxing gestures, a colleague can experience first hand person the experience that will allow him to understand the new figure of the holistic hair therapist. We will give them the opportunity to begin a totally immersive journey to understand how to structure a real eco-hair spa. Upon arrival, we will give our colleagues the opportunity to have a tasting dinner to raise awareness of the area and our origins. On the second day, in our SPA, they will live the SIGNATURE body and mind experience starting with a moment of yoga, to recognize their own self, so as to begin the experience in full immersion to discover the concept of evolution of the HAIR SPA world”.
How many people will have the privilege of trying your proposals?
“The days are dedicated to a maximum of four professionals at a time who will immerse themselves in our SPA trying to interpret and bring the new vision into their reality.”
With this experience, Matera also becomes a point of reference for hair SPAs: colleagues who come from all over Italy will have the opportunity to visit a city of undisputed charm like ours.
“We are thrilled that this experience brings visibility to our city. During the presentation of the project in the province of Mantua, we felt many emotions and we were struck by seeing the enthusiasm of our colleagues in wanting to visit our magnificent city. The objective is precisely this: to integrate the visit to our SPA with the beauty of the place. The SPA was created by enhancing the characteristics of the territory, from the structure to the materials used to the colors, to enhance our land. Upon arrival, dinner will be served in the Sassi in a typical restaurant, where visitors will be able to immerse themselves in the experience of local places and foods, fully experiencing this unique and magical location in Matera. We have deliberately created the opportunity so that those who come to us can fully experience the area, rich in history and tradition.”
Currently you will welcome Italian colleagues, but it is not excluded that, in the future, the project will also be opened to foreign colleagues.
“If this happens, we will be happy to host them. For the moment, we are dealing with Italian colleagues, but if we have been good, the project could certainly also open up to foreign colleagues. I believe this decision will be made by MYVEG, the company with which we created the project.”
Rossella Montemurro
Tags: Ferraroni Signature hairstylist tourism Italy Matera
