Modena, 28 March 2024 – The most beautiful and most envied will be on display car in the world. And you can admire the hulls of the motorcycle that drive fans crazy on international circuits. But don’t call it a ‘showcase’. The Motor Valley Festto Modena from the 2 to the May 5this a ‘continuous laboratory’, where the top management of the companies participates major motor manufacturers, the talents coming out of engineering universities and the researchers who will debate the two biggest themes of the moment: the environmental transition and the digital transition. But at the Emilia-Romagna motor festival there is also space for enthusiasts, sports enthusiasts or even just the curious.
The engines in their sixth edition
The organizers appreciate it 70 thousand attendances and the count is decidedly reliable if you consider that they arrive in this region every year over 2 million tourists attracted only by the ‘motori’ brand. Along the Via Emilia they are attracted by Ferrari, Maserati, Lamborghinis, Pagans, Dallara And Ducati. But also from everything that surrounds us, including racetracks, museums and the true works of art of technology. For this reason the Motor Valley Festarrived at his sixth editiongrows year after year, and proves to be already quite “mature” as the mayor of Modena, Gian Carlo Muzzarelliwho inaugurated it: “We are preparing to host this event which, as always, will give us a glimpse into the future of automotiveon what the revolution of electric, autonomous and assisted driving means and, of course, on the prospects of hydrogen given that we will have the Hydrogen Valley production hub in the city”.
In memory of Senna
To remember the legendary Ayrton Senna on the thirtieth anniversary of his death, among others, will be on display McLaren Senna And three models of the Ducati 916 Senna motorcycle. Those who arrive in the region on those days, in addition to visiting the museums dedicated to engines, will see historic cars parade or you can participate in the course to become test drivers, attend preview screenings of films.
Appointment on TV
Motor Valley’s journey of excellence will continue in television, with the exclusive programming in May of ‘Veloce. The legend of the Motor Valley’, a docu-series created by Rice Media and directed by Paolo Civati for one of Rai’s flagship networks.
The program
The Motor Valley Fest will open, as per tradition, with inaugural conference which will take place at Pavarotti Theater in Modena the morning of May 2 dedicated to the new scenarios of the automotive sector in this increasingly complex geopolitical moment. On stage, in addition to the administrators of the car manufacturers, there will be Stefano Domenicalipresident and CEO Formula 1, Andreas Cornet And Michele BertoncelloMcKinsey partner and Christian Richterdirector Gcas Global Vertical Lead Automotive & Auto Retail at Google.
They will intervene then Giovanna Vitellipresident of Azimut Benetti e Andrea Casaluci, Pirelli CEO with two insights dedicated to the topic of sustainability; While Johannes-Joerg RuegerPresident Bosch Engineering GmbH will illustrate to the audience the strategy for applying artificial intelligence in the mobility sector.
