On the first day of official programming alone, Pixar’s Inside Out 2 proved to replicate in Italy what it is achieving in the rest of the world: 3 million euros recorded in a single day (4 with previews) hadn’t been seen at the box office for a long time , too much time.
Evidently of Inside Out 2 there was a great need, for cinema even before for fans of Pixar: Cinetel data in hand, in just one day of programming in Italy we are talking about a taking of 2,961,882 euros: keeping in mind that Spider-Man No Way Home in 2021 it held the post-pandemic record with 2,915,722, the return of Riley’s emotions also appears to us as that “intravenous” (“a shot in the arm”) that Boxoffice Pro spoke about, referring to the American takings that have awakened a sluggish season. Not only that: there were previews of Inside Out 2 on the 18th, so the figure is even higher…
Inside Out 2 is already a box office record in Italy, literally
Inside Out 2 for the Pixar it is truly a revenge: after the (exaggerated, we will never tire of repeating it) criticisms of Elementalthe flop of Lightyear and several of his films diverted to Disney+, the Emeryville house drags the again animated Disney family at the top…and what a peak. In addition to scoring with 2,961,882 euros the Italian record of the highest gross on the first day of programming after the pandemica record that belonged to Spider-Man No Way Homeif we look at the previews of the 18th, Inside Out 2 recorded a total of 3,934,462 euros for 532,210 attendances (Cinetel data) in less than 48 hours. To give you a term of comparison, a phenomenon like Barbie, awaited and advertised, built as an event, took home 2,140,300 euros in twenty-four hours last year. And to stay in the area of animated records of recent years, Super Mario Bros. – The Movie on the first day he took home 1,240,000. However, it is a very high figure even for the pre-pandemic: the remake of Lion King in 2019 it always started in the summer with 2,943,000 million.
Disney is coming off a flop in 2023 with few exceptions (Guardians of the Galaxy vol. 3with Elemental and The little Mermaid on the edge of the same, marketing excluded): this outcome of Inside Out 2 gives 380 million global dollars in less than a weekfor a 200 million budget, represents the first strong sign of the pragmatic recovery desired by CEO Bob Iger. In fact, let’s remember that helium of Pixar, with an original story, was postponed to 2025and what a miniseries for Disney+ on Oceania became Oceania 2, which will arrive in theaters in November. It’s a strategy attack with strong brandsbut if Deadpool & Wolverine on July 24th this event will be repeated, at least the shareholders will be able to reassure themselves. Hoping not to be buried by sequels, for now we rejoice over the Pixar, hoping that in the future it will be able to embrace completely new stories and characters, as it has tried to do in recent difficult years. The important thing is now to have reminded the public that animation of this level cannot be buried in streaming.
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