THE summer sales I’m in the starting blocks, a useful period for low-cost shopping and for finding good opportunities to update your wardrobe. In this new year the sales had their first winter date on January 5th almost throughout Italy, but they are the July sales which attract particular attention because it is possible to use them even on holiday. Below we will see the calendar of sales start dates throughout Italy, while they last and details on the next sales in 2024.
When there are sales in Italy
The sales period in a year it is divided into some moments linked to the main seasons, starting with the winter sales, which normally begin on the first working day before the Epiphany, followed by the summer sales which instead begin in most Italian locationsthe first Saturday of July.
When do the 2024 summer sales start?
The start date of the sales of this summer was decided for the July 6, 2024. It is therefore easy to remember this date, precisely because it is a day that can already normally be dedicated to shopping. However, each Region can vary the start date of the sales based on the Trade Reform. How long do the sales last? There maximum duration is subject to change depending on the geographical location, for the 2024 summer sales the end date of the sales is often set at 60 daysbut there are some exceptions. Let’s see in detail region by region what are the precise start and end dates of summer sales.
The 2024 summer sales calendar, region by region
The summer sales calendar takes into account some factors, including the possibility of changing the start date and end date. Some cases in our peninsula are truly particular. Let’s see together summer sales calendar in Northern, Central and Southern Italy.
Sales in northern Italy
The summer sales calendar in northern Italy sees some regions completely autonomous in choosing the period. For example, the Trentino with the main city Trento and the provinces you will have the sales period for 60 days, but you will be free to start and end with the dates of your choice. Alto Adige has even different rules because most districts will carry out summer sales from 14 July to 11 August. THE summer sales in Piedmont they will last from 6 July for 60 days, while in Liguria they will be from 6 July to 19 August, for only 45 days. The Friuli Venezia Giulia the sales period will begin on July 6th, until September 30th with the possibility of promotions of your choice. In the same period there will be i sales in Valle d’Aostabut with a ban on promotional sales 15 days before the July 6th date.
Summer sales 2024 in Lombardy
The 2024 summer sales in Lombardy will leave on July 6th and will last for a maximum of 60 days. For those who want to do shopping in Milan in the famous Via Montenapoleone and more generally in the Quadrilatero della Moda therefore the end date of the sales will be September 3, 2024, with the prohibition for traders to carry out promotional sales 30 days before the start date of the period.
Summer sales 2024 in Veneto
Also The region Veneto he chose as start date of the 2024 sales on July 6thbut change the end date of the discount periodwhich was set at August 31st. As for Lombardy, also in this Region it will be impossible for merchants to offer promotional sales up to 30 days before the sales start date.
Sales in central Italy
The 2024 summer sales calendar for the regions of central Italy they will all start on July 6th, but the duration will be different. Sales in Lazio they will last 6 weeks, in Marche until August 31st and on Umbria until September 3rd with the clause of being able to carry out promotions at any time.
Summer sales 2024 in Emilia Romagna
In Emilia Romagna the dates are aligned with the majority, the summer sales start on July 6th and the duration is 60 days. If you want to organize a trip to city of Bologna, between its Piazza Cavour and the Quadrilatero, it is good to remember these dates. The ban on promotional sales remains 30 days before the start of the sales period.
Summer sales 2024 in Tuscany
There Tuscany region Emilia Romagna follows closely, with the start of summer sales on 6 July and the effective date after 60 days. Good news for those who have organized holidays in these lands. Traders will have to follow the rule of the impossibility of starting promotional sales 30 days before the start of the sales.
Sales in southern Italy
Also in Southern Italy is the sales period will start from 6 July for all Regions, but in Sicily will end on September 15th, while in Sardinia they will last for 60 days. In Abruzzoin Basilicata and in Molise the summer sales will last for 60 days, in Calabria instead they will end on September 4th.
Summer sales 2024 in Campania
It’s not that different Campania region, which has chosen 6 July 2024 as the start date of the summer sales with the duration of the classic 60 days. Spending beautiful summer days in Naples between Via Chiaia and Vomero with the possibility of enjoying the view of the Neapolitan luxury shop windows will be even more exciting.
Summer sales 2024 in Puglia
There Puglia is moving forward and for these 2024 summer sales it has chosen to start on July 6th like most other regions, but to prolong the convenient shopping until September 15th. The ban on promotional sales for traders also changes in this Region, with the ban being chosen 15 days before the start of the period.
