Bad news for DR, he did something he shouldn’t have done and now he will pay the consequences. The incoming fine is very high.
The automotive sector has certainly changed a lot since the pandemic. The almost total blockade of the market and the impossibility, for about two years, of normally circulating spare parts and micro-components meant that the areas where there is a greater presence of raw materials useful for the construction of the machines they had the upper hand. So, within a short time, if all the manufacturers until then had been able to express themselves without problems, today China reigns supremealso playing a crucial role in Europe, where it supplies material to many manufacturers.
In the last decade, then, precisely because of this increasingly important weight of the Dragon, companies have been born and developed that actually assemble vehicles coming from that area, releasing them with their own name and making it impossible for the less experienced to identify their real origin. of the same. Speaking of which, these days the news regarding Dr Automobiles caused a great stirjust fined a very large amount for having carried out an action that it shouldn’t have, all to the detriment of the end user.
Record fine for DR, what happened and why
The Competition and Market Guarantor Authority has decided to impose two sanctions on the well-known company based in Macchia d’Isernia for a total of 6 million euros for having indicated Italy as the place of production of the cars it places on the market with the DR and EVO logos, rather than China. Furthermore, spare parts and after-sales assistance through dealers and authorized workshops would not have been guaranteed. From what we understand, the brand did not welcome the decision, saying it was ready to appeal.
For the Antitrust, in truth, the practice implemented would not be anything new at all, but would actually have started in December 2021, therefore in the midst of the crisis linked to Covid, through the dissemination of misleading commercial messages and communications, aimed at convincing motorists of the Italian essence of the product. Perhaps for this very reason there has been a clear increase in sales since then. Once the notifications reach the two branches of the same corporate nucleus they will have 60 days to undertake initiatives contrary to what has been done so far.
