All the supermarkets are ‘ripping you off’ but you never noticed: this is how they’ve done it all these years, it’s unbelievable.
THE supermarkets have a single objective, as is also normal: to try to make every single customer who enters spend more and, for this reason, they use techniques of marketing absolutely legal but which, at the same time, in a certain way, try to ‘cheat’ the customer who, unaware, will spend more money.
The reason for this choice is really very simple: none of these companies are charitable organizations and, for this reason, they must try, in a world of hyper competition, to maximize their profits. profits increasing them year after year.
For this reason here are some of the main ones techniques manipulative to try to make you spend more without the average customer, who often ignores these things, realizing it.
Supermarkets, here’s how they make you spend more
If now the classic “threshold price” is cleared through customs, i.e. the fact that the human mind thinks that spending 0.99 cents is very little and 1 euro is a lot, ‘there are truly more subtle techniques that few people know about. The first of these is the free sample, which greatly increases the conversion rate of the product in question: a hostess offers a free sample of that specific product and, especially if it is of quality, the next time you will have a great chance of buying it even if the price is high.
The second way is the 3×2, i.e. the classic free product if you purchase 2 packs of the same. Even if maybe we only wanted to get one, or maybe not even that one, the fact that there is a strong discount makes us think that we are saving money, when in reality this is not really the case.
The third is the so-called “loss leader“, i.e. the fact that the product of a leading brand, such as Barilla for pasta, is heavily discounted. In reality, especially if we have noticed this from a flyer or online, the aim is to get us into the store where, in addition to the discounted “owl product” of major brands, we will also buy many other things.
The fourth and last, but not least, is the positioning of basic necessity products which, unlike the others, are much less visible. Eggs, milk, flour, water and anything else are relatively hidden and little advertised, this for a simple reason: to look for them we will literally wander around the entire supermarket, thus increasing the possibility of buying.
