SUDDEN NEWS – The news And sensational: L’Alfa Romeo Milan change name to Junior. A choice made to avoid controversy after the recent statements by the Minister of Made in Italy Adolfo Urso (here the news) relating to the 2003 law which would prohibit calling a car with a name of Italian origin produced in Poland. There decision to change name from Milan to Junior was Jack from Alfa Romeo top management Today afternoon and communicated a few hours later in an online press conference which saw the presence of Jean-Philippe Learnato (CEO), Eligio Catarinella (marketing and communications manager), Santo Ficili (country manager of Stellantis Italia) and Raffaele Russo (responsible for ‘Italy of Alfa Romeo, DS and Lancia).
THE DECLARATION – “We are perfectly aware that this episode will remain engraved in history of the Brand. It’s a great responsibility but at the same time it’s an exciting moment. The choice of new name Junior it is completely natural, being strongly linked to the history of the brand and having been among our favorites and among the public’s favorites from the beginning,” said Imparto. “As a team we choose once again to make our passion available to the Brand, to give priority to the product and customers. We decide to changeeven though we know that we are not obliged to do so, because we want to preserve the positive emotions that our products have always generated and avoid any type of controversy. The attention paid these days to our new sports compact is something unique, with an unprecedented number of accesses to the online configurator, which caused the website to crash for a few hours.”
TRIBUTE TO THE PAST – The name Junior is a tribute to GT 1300 Junioraccessible variant of the Alfa Romeo Giulia Sprint GT unveiled in 1966. A model sold in almost 92,000 units much appreciated by young drivers.
THE SMALL ONE – The new Alfa Romeo Juniorthe first small crossover from the House of Biscione, is 417 cm long and has a 400 liter boot. Developed on the same basis as the Jeep Avenger, it is available hybrid or electric: the first, mild hybrid, features a 1.2 turbo three-cylinder petrol engine and will soon also be available with all-wheel drive, the second (with 51 kWh battery and 410 km of autonomy) has 156 or 240 HP.
