And the title itself “The culture of us” is the expression of this, as commented by the author herself who was invited to motivate her choice – “Orogel is a large family, where the culture of us is its strength. It was a privilege to tell this story in which the characteristic trait is the big heart that distinguishes it, an iron work ethic and an ability to do business, known by all. Remembering a company in its evolution, and this is what it was, and it is the task of these books.
“The culture of us” is part of Orogel’s DNA based essentially on the shared principle of work and collective commitment, aware of how cohesion, solidarity and the ability to build collective wealth are the keys to achieving and maintaining excellence.
“Working well is good – if we want to operate in a system this is the path, doing good and doing well. It is the spirit of us that makes us achieve incredible results, a spirit that pervades everyone, because in each of us there is an Orogel – concluded the President – for the first time thanks to the book we can reread a path where on every page there is a novel to be written, made up of people, feelings, passions. Which is why it has great value for us, also because it highlights a history that is a heritage for agriculture and to which we are called, and especially the new generations, to give continuity, responding to modern needs. Without neglecting that we wanted to pay homage to all those who have given their contribution to this success story.”
Letizia Magnani then wanted to clarify – “Orogel fully represents the concrete grounding of sustainability for the territory, a typically Romagna way of being, as demonstrated during the flood, it is the demonstration that it is a value that must be watered continuously , an ethical inspiration and a way of being, because doing business means building value. Orogel is an open door, a horizontal company history, with responsible management, a great capacity for vision, and the future was always present in every meeting with Bruno”.
The event was therefore about sharing and telling a story, not presenting a book. A story of people who have done something important, a symbolic reality firmly rooted in the territory, in traditions but very modern, born with an eye always turned to the future, and which has done good for the territory, as underlined by the host Borgnis himself. (aa)
Opening photo, from left: Bruno Piraccini, Letizia Magnani and Massimo Borgnis
The culture of us
Publishing house: Mondadori Electa
Author: Letizia Magnani
Available in all bookstores and on the main online sales channels
Source: Orogel press office
