For the first time Rome opens its doors to international artistic perfumery with the Aromata Award 2024 Perfume: expressive code – «The invisible among the lines”. From May 16th to 18th, in the frescoed rooms of Cavallerini Palace Lazzaroni, in via dei Barbieri 7 (now home to the Spazio Sette bookshop), the creations of 17 master perfumers inspired by world literature will be on display.
«A thousand-year-old art»
The initiative, conceived and promoted byLiberoStile cultural association and sponsored byDepartment of Culture of Rome Capitalaims to highlight the artistic aspect of niche perfumery revealing the secrets of thismillennial art even to non-experts. The participants, coming from various Italian cities and countries such as Spain, Germany and Denmark, will present their fragrances with an ideal journey that starts from Aristotle’s Greece in the 4th century BC. C. to reach the present day. In fact, the competing perfumes are born or married to works of illustrious or emerging philosophers, writers and poets capable of making the reader dream.
Sappho, Lorenzo De Medici, Ibn Battuta, William Shakespeare, Charles Baudelaire, Oscar Wilde, Charles Dickens, Ernest Hemingway, Marguerite Yourcenar and Alda Merini are just some of the personalities who lit the spark in the minds and hearts of Aromata’s master perfumers. But also contemporary authors such as Maria Sofia Palmieri, (from whose story «La Notte Bianca» – published by AG Book Publishing – Grazia Poli created the perfume of the same name) Lucinda Riley, Mariangela Lanzara and Olga Ravn.
The jury of international experts
The fragrances and their adherence to the text will be judged by a jury of 11 industry experts, writers and university professors Italians and foreigners among them Giulia Brigliadori, nose of Farotti essences, Giovanni D’Agostinisscientific director of Rivita Kosmetica and among the founders of the Perfume school of the Academy of New Techniques, Sarah McCartney, nose independent and creator of the 4160 Tuesday brand, Giuseppe Squillace, professor of Greek history at the University of Calabria and among the leading international experts on perfume of the ancient world. The winner of the 2024 Aromata Prize will win an exclusive stay in the Tuscan Maremma in the residence Grandono of Pancole (Gr), home to a well-known emotional garden and where lavender and damask rose are distilled. Over the course of three days of exhibition visitors will be able to appreciate the fragrances, learn about their composition, read the literary works with which they are combined and, finally, express their preference for what will be the public prize. To underline the informative intent of the Aromata 2024 Prize, some free meetings are also scheduled in which we will talk about how a perfume is created, the history of essences in antiquity, collections and raw materials.
